Eduardo Alvarenga

Eduardo Alvarenga is a prominent figure in the Brazilian out-of-home (OOH) advertising industry. He served as the CEO of Eletromidia, a leading company in the OOH advertising market in Brazil. Before his role at Eletromidia, he was the CEO of Elemidia for six years. During his tenure, he played a significant role in the merger of Eletromidia and Elemidia, which created a major player in the Brazilian OOH market.14

Eduardo Alvarenga's leadership at Eletromidia was marked by significant achievements, including the successful completion of an Initial Public Offering (IPO) on São Paulo’s Stock Exchange B3, making it the first Brazilian media company to be publicly traded.2 However, he was replaced by Alexandre Guerrero as CEO on April 1, 2022.5

In addition to his executive roles, Eduardo Alvarenga has been involved with Eletromidia's Board of Directors and its Strategy and Innovation Committee.3