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Eduard Spitz
Vice President Digital Sales/Omnichannel
Professional Background
Eduard Spitz is a seasoned professional with an impressive 24 years of experience in the Fast-Moving Consumer Goods (FMCG) sector, notably spending 19 of those years in Information Technology (IT). His career is marked by a strong emphasis on Agile and Digital Transformation, where he has spent 5 years steering initiatives focused on enhancing digital marketing, customer relationship management (CRM), and loyalty programs. Eduard’s extensive background is complemented by a decade of experience in SAP technologies, alongside his work with Salesforce.
His expertise spans various domains including mail-order operations, supply chain management, retail, and sales, where he has accumulated 9 years of comprehensive experience. Eduard has also made a remarkable impact in strategy and business consulting, serving in this capacity for 4 years. An exceptional leader, he has successfully managed teams comprising up to 130 internal and 400 external personnel, showcasing his ability to drive results in a collaborative environment across several countries including Switzerland, Austria, Poland, Czech Republic, Slovakia, Estonia, Latvia, Lithuania, and Hungary.
In his current role as the Vice President of Digital Sales/Omnichannel at adidas, Eduard has demonstrated his capabilities in fostering digital transformation strategies that not only uplift brand presence but also enhance customer engagement across multiple channels. His previous tenure includes significant roles such as the Senior Director of Digital at adidas and Director of IT Central Europe, wherein he was pivotal in integrating IT strategies that aligned with business operations and objectives.
Education and Achievements
Eduard Spitz holds a Bachelor of Business Administration (BBA), specializing in Retail from Hochschule Ravensburg-Weingarten. He furthered his education by obtaining a Master of Business Administration (MBA) in International Management from Georg-Simon-Ohm-Fachhochschule Nürnberg. Eduard’s educational background has undoubtedly contributed to his strategic mindset and leadership skills, empowering him to tackle challenges in the fast-evolving digital landscape.
Among his numerous accolades, Eduard stands out for his innovative contributions to digital marketing strategies and successful implementations of CRM systems that significantly improved consumer engagement and loyalty. His leadership in the digital sector has not only shaped the trajectory of companies he has worked with but has also established benchmarks in the industry for effective omnichannel strategies.
Furthermore, his role as a Senior Consultant in SAP-Retail at Information Management Group, Inc., and later as the Head of SAP Retail Program at Quelle GmbH illustrates his in-depth knowledge and hands-on experience with enterprise resource planning (ERP) solutions, enabling organizations to optimize their supply chain and retail operations effectively. Eduard’s strategic insight facilitates the seamless alignment of IT with business processes, ensuring maximum efficiency and productivity.
Achievements
Eduard's career is punctuated with a series of noteworthy achievements that reflect his expertise and contributions to the field of FMCG and IT. As the Vice President of Digital Sales/Omnichannel at adidas, he has led various transformational initiatives that have revolutionized the company's approach to digital engagement and sales strategies. His leadership has been fundamental in establishing a cohesive omnichannel experience that enhances customer journeys, aligning multiple touchpoints across physical and digital retail environments.
Having served in senior capacity roles at adidas, including the Senior Director of Digital and Director of IT Central Europe, Eduard has played a crucial role in integrating cutting-edge technology and IT infrastructure, ensuring that the company's operations remain agile and responsive to market changes.
Eduard has also demonstrated remarkable leadership in managing international teams and launching successful projects that address the complexities of cross-border operations in the FMCG industry. His experience in diverse geographical markets, including Central and Eastern Europe, has equipped him with a robust understanding of regional consumer behavior, compliance requirements, and supply chain dynamics, which are vital for steering businesses to success in the competitive landscape.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
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Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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