Edna Lim is a seasoned business executive with extensive experience in driving new business penetration and strategy development. She is currently serving as the APAC Regional Lead for Global Cloud Portfolio at Ingram Micro, where she is responsible for driving the success of the company's cloud business throughout the region. Edna has a passion for marketing and business development, which has enabled her to create strong demand generation initiatives that have achieved excellent results. Her expertise also includes team leading and motivation, and she has a track record of successfully managing channel partner programs for companies such as VMware, Veeam, Trend Micro, and Samsung Knox. Additionally, Edna has served as a business unit head in sales and marketing for a multinational IT and communications company. Edna is also a certified trainer who designs engaging lesson plans, learning activities, and professional development training using technology for educators and other learners. She holds a Master of Science (MSc) in Business, Management, Marketing, and Related Support Services from Northumbria University, a Bachelor of Business Administration (B.B.A.) from CQUniversity, and has studied Executive Programs in Information Technology at the National University of Singapore.