Edna Koh

Edna Koh is a seasoned professional with extensive experience in the banking and marketing sectors, currently serving as the Managing Director of Group Strategic Marketing and Communications at DBS Bank in Singapore.

Career at DBS Bank

Edna has been with DBS Bank for over 15 years, demonstrating a strong commitment to the organization and its values.1 Throughout her tenure, she has taken on various roles and responsibilities:

Current Role:: Managing Director and Head of Media & Integrated Content3

Previous Positions::

• Supported the CEO office in strategy and planning
• Led Corporate Social Responsibility (CSR) initiatives
• Headed media management and content marketing teams1

Expertise and Contributions

Edna's work at DBS Bank involves several key areas:

• Media Management: Overseeing the bank's media relations and communications strategies
• Content Marketing: Developing and implementing content strategies to engage customers and stakeholders
• Brand Management: Contributing to DBS's recognition as the most valuable bank brand in Southeast Asia1
• Internal Communications: Engaging with DBS's 27,000-strong staff through various initiatives1

Educational Background

Edna holds a Master of Arts (M.A.) in Economics, which likely contributes to her analytical approach to marketing and communications.2

Professional Philosophy

Edna is known for her dynamic and innovative approach to marketing. She emphasizes:

• Constantly reimagining marketing strategies
• Pushing boundaries in both external and internal communications
• Embracing change and adapting to the rapidly evolving banking industry1

In her own words, Edna describes her career at DBS as "meaningful and rewarding," highlighting the bank's culture of exposing employees to new opportunities and encouraging innovation.1