Edina Baur

Edina Baur is a seasoned marketing professional with an impressive career trajectory at Google and prior experience in consulting and finance. Here's a comprehensive overview of her professional background:

Professional Experience

Current Role:

• Marketing Director, EMEA Growth Marketing at Google (November 2022 - Present)14

Previous Google Positions:

• Head of EMEA Growth Marketing (June 2019 - November 2022)14
• Global Head of Prospect Management (June 2016 - June 2019)14
• Head of SMB Marketing Revenue, Americas (February 2015 - May 2016)1
• Marketing Manager, SMB Strategy and Operations (October 2012 - January 2015)1
• Finance Lead NACE (January 2011 - September 2012)1

Early Career

• Associate and Business Analyst at McKinsey & Company (August 2005 - December 2010)1
• Customer Team Finance Manager at Procter & Gamble (January 2004 - August 2004)1

Education

• MBA from INSEAD (2008 - 2009)1
• Bachelor's degree from Corvinus University of Budapest (1999 - 2005)1

Professional Insights and Contributions

Edina is recognized as an expert in growth hacking and digital marketing. She has been vocal about emerging trends, particularly around AI and marketing. In recent discussions, she has emphasized that AI presents immense potential for digital marketers, while also stressing the need for thoughtful and responsible implementation.23

Notable Achievements

• Advocate for women's empowerment, having opened #IamRemarkable Workshops discussing empowerment for women and underrepresented groups5
• Thought leader in digital marketing trends, particularly around AI, sustainability, and evolving consumer values3

Her career demonstrates a strong progression through marketing and strategy roles, with a particular focus on growth marketing and digital transformation.