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Eddy Pour
Chief Experience Officer bei VAHA
Professional Background
Eddy Pour is a seasoned professional with extensive expertise in commerce, digital product strategy, marketing, and leadership within various sectors including health, sports, and digital innovation. Currently serving as the Chief Experience Officer at VAHA, Eddy has utilized his vast knowledge and multifaceted experience to enhance user engagement and drive brand success.
Before his current role, Eddy played a pivotal part at VAHA as the Chief Commercial Officer and the Chief Marketing Officer, where he was responsible for formulating and executing comprehensive strategies that resulted in significant business growth and market penetration. His dedication to promoting health and fitness technology has positioned VAHA at the forefront of the digital health landscape, earning the company accolades for innovation.
Eddy's dynamic career extends to the international sports domain, where he served as the Head Coach & Mentor at leAD Sports Accelerator. This role allowed him to cultivate emerging sports startups, mentor aspiring entrepreneurs, and leverage his wealth of experience to foster entrepreneurship in the sports sector.
Additionally, Eddy has held substantial positions that emphasize his strategic acumen and leadership skills, including his time as the Digital Product Strategy lead at Urban Sports GmbH and the interim Head of Brand Strategy / Creative Director at foodspring. His influential role as Senior Manager Venture Development at FinLeap also signifies his capability in navigating venture capital landscapes, further showcasing his versatility and strategic insight.
Eddy's background includes significant experience within renowned organizations like Freeletics, where he was the Head of Global Development, and goetzpartners, where he began as an Associate Consultant. His foundational experiences as an intern at prestigious companies such as IBM, Vodafone, and Arthur D. Little illustrate his early dedication to building a strong professional base in corporate strategies and consultancy.
Education and Achievements
Eddy Pour's educational foundation is rooted in business strategy and international studies. He completed his Bachelor of Commerce (B.Com.) with a specialization in Strategy, Marketing, and Negotiation at BEM Bordeaux Ecole de Management, a respected institution known for its rigorous academic programs and emphasis on relevant business practices. This degree provided Eddy with a solid grounding in strategic business operations and the complexities of marketplace dynamics.
Further strengthening his expertise, Eddy also earned a Bachelor of Science (B.Sc.) in International Business Studies from EBS Universität für Wirtschaft und Recht. This program offered him a comprehensive understanding of global business strategies and international markets, equipping him with the skills necessary to navigate the challenges of an increasingly interconnected world.
Eddy's educational background serves not only as a testament to his commitment to professional growth but also as a reflection of his value on continuous learning and adaptation in the ever-evolving business environment. His dual degrees in commerce and international business underscore a robust understanding of both strategic and operational aspects of business, crucial for his roles in various organizations.
Notable Achievements
Eddy Pour has achieved remarkable success throughout his career, marked by numerous noteworthy accomplishments. His leadership as Chief Experience Officer has transformed user interaction with VAHA’s digital health products, emphasizing an integrated user experience that prioritizes accessibility and engagement.
While at leAD Sports Accelerator, Eddy's contribution to nurturing startups has been instrumental for many in the sports industry, helping them to refine their business models and scale effectively. His mentorship has not only guided these startups but has also played a vital role in the growth of the sports tech ecosystem.
His strategic initiatives at Urban Sports GmbH and foodspring have been pivotal in enhancing brand visibility and product alignment with consumer expectations, showcasing his capability in steering marketing strategies that resonate well with target demographics.
Eddy's strong analytical skills and strategic mindset have propelled organizations he has been involved with to achieve radical growth and innovation. His focus on leveraging digital transformation has made a significant impact in establishing brands that are not only competitive but also highly relevant in today's market.
tags':['Chief Experience Officer','Strategy','Marketing','Negotiation','International Business Studies','BEM Bordeaux','EBS Universität','VAHA','leAD Sports Accelerator','Urban Sports','foodspring','Finance','Venture Development','Health Tech','Sports Tech','Brand Strategy','Creative Director','Consultant','IBM','Vodafone','Batten & Company','Arthur D. Little','German Business','Digital Transformation'],
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