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    Eddy Lindeboom

    Manager Experience Optimization at adidas \\\ CRO - CXO - AB Testing

    Eddy Lindeboom is a Conversion Rate Optimization (CRO) and User Experience expert with a strong background in A/B Testing and Personalization.

    He pursued his education in Economy & Society at Alfrink College, Media Psychology at Hogeschool van Utrecht, and holds a Bachelor's Degree in Digital Communication and Media/Multimedia from the same institution.

    Eddy has held key roles in renowned organizations, such as Manager Experience Optimization at adidas, Optimization Lead EMEA at New Balance, and various positions at OrangeValley where he significantly contributed as a Senior CRO Consultant, Knowledge Driver, and CRO Consultant.

    His professional journey also includes experiences as a Conversion Optimization Intern at Saleduck - Deal Community, Photo Editor, Online Intern, Supervisor, and Project Support roles at different institutions, showcasing his diverse skill set and expertise in the field.

    Eddy Lindeboom
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    Location

    Utrecht, Utrecht, Netherlands