Eddie Abecassis

Eddie Abecassis is a senior executive at Swiss Life France, holding multiple key positions within the company. He currently serves as the Head of Strategic Marketing and Digital Transformation. In his role, Abecassis is responsible for driving innovation, data science initiatives, and strategic marketing efforts for the company.

Professional Background

Abecassis has been with Swiss Life France for several years, during which he has held various leadership positions:

1. Director of Innovation
2. Head of Strategic Marketing, Data Science & Innovation3
3. Director of Strategic Marketing and Digital Transformation4

His diverse roles highlight his expertise in areas such as digital transformation, data science, artificial intelligence, and strategic marketing within the insurance industry.

Contributions and Expertise

Eddie Abecassis has been instrumental in Swiss Life France's digital transformation efforts. He has emphasized the importance of leveraging technology to empower agents rather than replace them with AI.1 Under his leadership, Swiss Life France developed the Aida app, a custom-designed application built on Google Cloud to help agents access customer insights and work more efficiently.1

Abecassis has also been involved in promoting innovation and skills development within the company. He has participated in industry events such as AI Paris 2018, sharing insights on artificial intelligence and its applications in the insurance sector.2

Professional Focus

As evident from his social media presence, Abecassis is particularly interested in:

• Strategic marketing
• Digital transformation
• Innovation
• Data science
• Artificial intelligence
• Insurance industry trends4

Eddie Abecassis plays a crucial role in Swiss Life France's efforts to adapt to the digital age and meet changing customer expectations in the insurance and financial services sector.