Andrew Yuen is a seasoned professional with a wealth of experience in digital sales and strategy, customer journeys, and experimentation in the financial services industry. He has successfully led and engaged various teams at senior and operational levels to deliver project outcomes. Andrew has a strong consultative approach and can communicate complex concepts into relevant and practical customer solutions. Additionally, he has an excellent understanding of the regulatory environment within the financial services industry.

Andrew has studied at the AGSM, University of Melbourne, Swinburne University of Technology, and the ADMA. He has worked in various organizations, including IAG, CommBank Australia, MLC Financial Services, SME Internet Marketing, AMP Financial Services, KPMG Consulting, News Limited - News Interactive, and Fujitsu Australia.

His passion for customer experience, segmentation, and value proposition have made him a sought-after consultant in his respective field. Furthermore, his exceptional experience in digital sales and strategy makes him an invaluable asset to any organization wishing to scale.