Mark McKinzie is a seasoned marketing expert with over two decades of experience working with top technology companies like IBM, Sun Microsystems, Oracle, and Dell. During his career, McKinzie has held various leadership and channel management roles that have honed his skills in sales and marketing alignment, partnerships, analytics, ROI measurement, segmentation, personalization, targeting, and brand monitoring.

Mark McKinzie graduated from San Diego State University with a Bachelor's degree in Business Administration and Management. He also studied Executive Data Science at Johns Hopkins University School of Education to deepen his analytics expertise.

Currently, Mark serves as a Sr. Consultant of Marketing Operations, Global Partner Marketing, at Dell Technologies. Previously, he was the Head of Channel Marketing, Global Channels & Alliances at Tata Consultancy Services. He has also held senior leadership roles at Oracle and Sun Microsystems, where he oversaw global and North American marketing and communication strategies for alliances, channels, and retail. Mark has expertise in marketing automation tools, marketing analytics platforms like Google Analytics and Adobe Experience Cloud, DMPs like Oracle Blue Kai and Google Audience 360, and predictive analytics tools like IBM Cognos and RapidMiner.