Florida International University - College of Business

Florida International University

CRO & Co-Founder, 1o  -  Digital Transformation Leader  -  E-commerce Innovator  -  Future of Mobile Media

New York City Metropolitan Area

1o allows brands to take control of their E-commerce sales anywhere the product is being mentioned or promoted. Using the most secure tech available, 1o ensures data sensitive to the consumer or brand is shared only with the brand, while allowing the brand to directly fulfill the order, even though their checkout process on-site was never leveraged. In addition, the 1o tech provides detailed analytics to further improve upon conversion performance when used in content.

1o Inc.

Chief Revenue Officer

The bridge between social and display media.

Spaceback

Advisor

Ogury is a technology company, specialized in Mobile Journey Marketing (MJM). Ogury’s mission is to reinvent digital marketing to make it understood, trusted and valued by both users and organizations. Ogury MJM cloud provides organizations with the integrated data and intelligent technologies to understand the entire mobile user journey, across all brands, apps and websites, and to attract, acquire new users, and retain existing ones. Ogury’s solutions are compliant by design with GDPR and the most stringent privacy laws. Today, Ogury’s 350 employees partner with 3500 publishers to deliver business results to 900 brands, across the globe.

Ogury

Managing Director, Midwest

Unity has a reach of 1.3B devices per month across 243 countries. With products like Augmented Reality and Virtual Reality Ads, Unity enables you to reach your audience with new kinds of immersive storytelling that will place your brand at the forefront of a genuine revolution in advertising.

Unity Technologies

Head Of Advertising Sales, East Coast

The Apester Interactive Content Platform allows anyone to easily and freely create, embed and share interactive, and related content items (polls, trivia, etc.) into posts and articles, in a matter of seconds.  Advertisers are able to place brand messages across several content partners through these interactive units.

Highlights
- First US based employee tasked with building and managing a US sales organization
- Hiring and managing a team of senior level sales people
- Created sales structure, territories, commission plans and sales expectations
- Assisted product teams in creating an effective advertising platform with multiple revenue channels
- Constructed additional revenue streams within existing products to increase top line sales
- Adapted an Israeli company to conform with US media standards, HR regulations and American culture
-       Evangelizing Apester and our unique product to Agencies and Brands

Apester

VP Sales

Foursquare makes apps that help people keep up and meet up with friends, and discover great places. Swarm is for people who want the fastest and easiest way to connect with their friends. The Foursquare app is for explorers who want to know about the best spots, and to share what they’ve found with others.

Whether you're setting off on a trip around the world, coordinating a night out with friends, or trying to pick out the best dish at your local restaurant, Foursquare is the perfect companion.

Highlights
- Assisted in the creation of the DSP product focusing on Foursquare data layered on programmatic buys
- Created the Foursquare creative product using Foursquare’s API to power Rich Media units on mobile and display; Lead the RFP process internally choosing partners to partner with Foursquare
- Met or exceeded all goal on a quarter by quarter basis
- Created, sold through and managed two of the three largest deals in Foursquare history

Foursquare

Senior Brand Partner

Hipcricket is the one-stop mobile marketing and advertising company that empowers brands, agencies and media properties to engage customers, drive loyalty and increase sales. Hipricket's suite of products included; a targeted mobile PMP exchange, full-scale mobile creative services, SMS, 2D/QR codes, mobile websites, social media and branded app creation.

Duties included but were not limited to:

-    Managed a team of junior sellers
-    Assisted the New York sales team in understanding the mobile ecosystem and stood as an   educational resource of mobile knowledge across the region
-    Produced and managed a book of $1.75 million book of business, not including my team goals
-    Created new collateral for sellers to use during sales processes, including;  pitch decks, case studies, and media kits
-   Recommended and spearheaded new products that Hipcricket could leverage with its current product set
-     Lead the direct response sales team nationally; vetted all DR deals to determine if it's business venture and expected success

Hipcricket

Director of Sales

Focus in Games and Movies Categories - Gamespot and Metacritic

-   Managed a support team of 2
-   Territory included New York City and Midwest covering Chicago, Dallas, Austin, Kansas City, Detroit, Minneapolis and Denver
-   Exceeded quarterly sales goals by as much as 192%; Exceeded yearly goal by 142%
-   Creatively manufactured and introduced the largest non-endemic campaign ever received by the Gamespot division
-   Created a campaign that was included in an OMD "Agency of the year" acceptance speech published by Advertising Age in 2011
-   Increased overall region expectations by 92% year over year; company average increase 8%

CBS Interactive

Regional Sales Manager

ChaCha is a free mobile answers service that allows users to call 1-800-2ChaCha™ or text questions to ChaCha (242242™) on mobile phones and receive answers within minutes.
ChaCha's unique advertising solutions provide opportunities for advertisers to precisely target and embed their messages within millions of SMS text conversations.

-   Recipient of a Digiday Mobile 2010 award, Best Direct Response Campaign; P&G/Tampax:  Sold, structured, strategized and managed campaign

Duties included but were not limited to:
-   Worked closely and collaboratively with other senior managers to develop products and presentations that help the nationals sales team achieve and beat monthly, quarterly and yearly budgets
-   Conducted quarterly and yearly sales planning/review meetings to yield maximum results within mobile category
-   Assisted the national sales team with penetration of mobile agencies and traditional agency mobile teams to forge better relationships and increase mobile revenue
-   Identified industry, market and competitive trends that drove better strategy and execution for the ChaCha brand
-   Evaluated complimentary mobile services, tools and solutions and work with business development to explore potential partnerships
-   Managed and trained members of the national sales team to make them fluent in the world of mobile
-   Represented ChaCha at relevant industry events and increase visibility of ChaCha as the leader in the mobile space

ChaCha

Associate Director, Head of Mobile Strategy and Solutions

Atrinsic was a full-service Search Engine Managment and Search Engine Optimization focusing on Direct response clientele

Product Offerings included:
Search Engine Marketing (SEM Services), Search Engine Optimization (SEO Services), Affiliate, Marketing Programs, Creative Design Services, E-mail Marketing Services

-  Acquired new and retained existing clients within the search marketing space with an emphasis on branded corporations
-  Met or exceeded goals every month since original hire: increased profits by 25% per quarter in 2007
-  Produced and managed a book of business over $750,000 per month
-  Negotiated terms and contracts to increase company revenue and provide efficient solutions
-  Developed strategies with clients and assisted design teams to create new landing page designs and ad units

Atrinsic, Inc.

Senior Account Executive

Financial sales; commerical sales; consumer banking

Wachovia

Financial Specialist Officer

As a branch Manager I managed a sales staff of 15 and a support staff of 4.  It was my duty to make sure all loans were completed under the best practices and increase sales numbers month by month.

Scott Sklar