Daniel Gonzales is a highly experienced Sr. Business Director and Executive Producer with expertise in developing and executing experiential marketing campaigns. He is well-versed in emerging technology, mobile, music, and interactive activations. Daniel has spent 15 years in the music and entertainment industries, making him a collaborative partner and project manager that can bring clients' visions to life.

Before joining Apple as a Sr. Project Lead in Brand Experience, Daniel led key global business accounts such as Facebook AR/VR, Samsung, Instagram, and Netflix as a Global Business Director and Business Director in We're Magnetic. Previously, he served as Director of Experiential at PMK•BNC, Senior Experiential Producer at McKinney, Monitor Engineer for Beyoncé, Production Manager/Engineer for Frank Ocean, and Tour Manager/FOH Engineer for Gungor and Motopony.

Daniel specializes in a variety of areas, including Music Events and Management, Project Management, Experiential Marketing, Event and Entertainment Production, Sponsorship Activation, Branded Events, Logistics, Venue Management, Client Relations, and Budget Development. His unique blend of industry experience means he can integrate design, technology, consumer engagement, and market trends while maintaining business initiatives.