Om Shankar Upadhyay is an accomplished sales professional with over 20 years of experience in the automotive industry. He is an expert in channel sales management, business development, dealer business management, event and outdoor marketing, customer satisfaction, business strategy, and customer loyalty. Having worked in the middle east for five years, Upadhyay has a vast experience of regional business handling across 3 zones of India - North, East and West.

Currently, Upadhyay is working as the Head of Department - Business Strategy (Customer Loyalty) at Honda Cars India Ltd, where he is in a strategic role to improve customer retention using analytical capability and digital management. Some of Upadhyay's notable achievements include improving customer retention by 133%, contributing 16% (INR 2400 Cr) of Honda Cars retail business in India, improved region's market share by 22%, and consistently achieved 910+ scores in SSI survey by JD Power in the last 6 quarters of 2016-2018. Additionally, he is also responsible for product level media planning, budget allocation, and scheduling, with an annual spend of 16Cr. His expertise and skills have enabled him to plan and ensure adherence to Annual Operating Plan for smooth functioning at optimal utilization of retail business in India.

Upadhyay holds a Master of Business Administration - MBA in Marketing from INSTITUTE OF MANAGEMENT STUDIES, GHAZIABAD.