Ed Worsfold

Ed Worsfold is a seasoned strategic business leader excelling in the design and marketing of cutting-edge B-to-B SaaS technology products to enhance business effectiveness and profitability.

He boasts a track record of driving business expansion from initial entrepreneurial phases to establishing market dominance, showcasing his prowess in navigating business growth.

Ed is widely acknowledged for his adeptness in fostering innovation and a positive work environment, enabling him to construct and oversee highly motivated and successful collaborative teams.

His areas of expertise include Account-Based Marketing, Demand Generation, Product Marketing, Corporate Marketing, Field Marketing, Digital Marketing, Content Marketing, Communications, PR, Business Intelligence, Business Strategy, Social Media, Analyst Relations, Business Planning, Branding, and SaaS.

Ed Worsfold pursued his education at Oakville Trafalgar High School and completed his B.Comm (Honours) in Marketing at the University of Guelph, reflecting his commitment to academic excellence.

Throughout his career, he held key positions such as Vice President of Marketing at Messagepoint, Co-Founder of Stand for Duchenne Canada, Director of Product Marketing at NexJ Systems, and Director of Marketing - Marketing Lead at Dundas Data Visualization, showcasing his diverse and extensive professional background.