Magdalen College School, Oxford

Courtauld Institute of Art, U. of London

University of Derby Online Learning

London Business School

Senior Design Lead at IDEO

London, Greater London, United Kingdom

IDEO

Design Director

Senior Design Lead

A design strategist and storyteller, I lead multi-disciplinary design teams working with the world’s biggest firms, to solve their business challenges.

Recent projects include: helping a global consumer technology firm’s marketers explore a more human-centred approach to their product; design strategy for a global automotive firm, supporting their shift from products to mobility solutions; and helping a top British retailer create breakthrough new ventures.

Design Lead

Storytelling coaching for IDEO’s senior leaders and design community, across blogging, thought-leadership, and speaking engagements.

Leading editorial strategy and output for IDEO Europe, including external case studies, and <a href="http://IDEO.com">IDEO.com</a> blog posts.

Strategic storytelling support for project teams, across sectors including luxury e-commerce, retail, automotive, technology, and healthcare.

Senior Editor

Editor of Contagious magazine, a quarterly B2B print magazine and website for marketers dedicated to marketing innovation, consumer behaviour and emerging technology.

Responsible for commissioning, writing and editing output across print publication and online from a team of 12 researchers, journalists and consultants.

Additionally, marketing consulting for global brands and agencies, including trend briefings, insight reports and innovation workshops for brands including Mondelez, Nike and Diageo.

Contagious Communications

Editor

Consulting for clients including Nike, BBC, LVMH, Google, Diageo and global advertising networks for Contagious' marketing innovation consultancy, Insider.

Includes bespoke briefings and written reports on emerging technology, consumer behaviour and marketing trends across a variety of industry sectors, demographics, marketing practices and media including gaming, luxury, TV, PR, and youth culture. Delivered to marketers and insight executives at brands, or agency creative and planning teams to inspire creative thinking, benchmark best marketing practice or educate.

Strategic partner in marketing innovation workshops, inspiring and steering brand marketers to come up with creative, non-traditional ways to engage people.

As senior writer for Contagious magazine, also responsible for writing news, trends, features and case studies for Contagious magazine, and online marketing intelligence service Feed.

Senior consultant

Commissioned, wrote and edited trend forecasting reports for brands including American Express, Wilkinson Sword and Glenfiddich.

Managed a team of four: writer/researchers, a trend forecaster and a quant analyst.

Future Poll

Writer and associate editor for advertising trade magazine covering global creativity and commercial production.

Ed White