Ed White

Design Director at IDEO

Ed White is a Design Director at IDEO, a global design and consulting firm known for its innovative approach to human-centered design. Based in London, he plays a pivotal role in leading multi-disciplinary design teams that collaborate with major organizations to tackle complex business challenges through strategic design solutions.2 3

Professional Background

Role at IDEO: As a Design Director, Ed White focuses on helping companies leverage design as a powerful tool to create compelling visions and strategies for the future. His work involves guiding teams in various projects that emphasize creativity and strategic thinking.1 4
Experience: Before his current position, Ed White worked at Contagious Communications, where he gained valuable insights into the intersection of design and marketing. His diverse background equips him with a unique perspective on how design can drive business success.3

Design Philosophy

Ed emphasizes the importance of storytelling in design, believing that effective communication is crucial for conveying ideas and engaging stakeholders. His approach integrates both creativity and practicality, aiming to produce designs that are not only aesthetically pleasing but also functional and impactful.1 2

In summary, Ed White is a seasoned design strategist whose leadership at IDEO reflects a commitment to harnessing the power of design to address contemporary challenges faced by businesses globally.