Ed Rivadavia

Ed Rivadavia is a prominent figure in the music industry, currently serving as the Chief Marketing Officer at 800 Pound Gorilla Records. He has a substantial background in digital marketing and strategy within the music sector.

Professional Background

Before his role at 800 Pound Gorilla Records, Rivadavia held significant positions at various esteemed organizations. Notably, he was appointed as Vice President of Digital Strategy at Sony Music Nashville in March 2017, where he oversaw digital marketing initiatives for major labels under the Sony umbrella, including Arista, Columbia, and RCA Nashville. His responsibilities included managing social media, web campaigns, and content development to enhance artist exposure and fan engagement.1

Rivadavia's career in the music industry began in 1995 as an intern at Polygram Group Distribution. He subsequently progressed through various roles, including Radio Promotion Regional for A&M Records, New Media Manager for Wind-Up Records, and Sr. Director of Digital Marketing at RCA Records. His expertise also extends to interactive media, having worked as Sr. Director of Interactive at Mood Media/DMX and as Vice President of Business Development & Marketing for One Live Media.1

Education

Ed Rivadavia holds a Bachelor of Business Administration and a Master of Arts in Entertainment and Media Management from Columbia College Chicago, which underpins his extensive knowledge and expertise in the music business.1

Current Role

As CMO of 800 Pound Gorilla Records, Rivadavia continues to leverage his extensive experience in digital marketing to drive the label's growth and artist success in an evolving music landscape. His enthusiasm and passion for music, combined with his strategic insight, make him a valuable asset in the industry.2