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Ed Lopez
General Manager - GTM executive, ex-Google
Ed Lopez is the General Manager at Broadlume, a digital advertising company based in New York. He has a strong background in sales and business development, having held various leadership roles within the organization. Notably, he has served as the Senior Vice President of Sales since January 2017, where he has been instrumental in managing sales operations, partnership management, and marketing strategies. His responsibilities include identifying new client opportunities, developing proposals, and coaching the sales team to optimize revenue growth.14
Lopez has a rich professional history, previously working at SimpleReach as VP of Sales and at AdRoll as Director of Sales. His early career included significant roles at Google, where he was recognized for his leadership and sales performance.13 He holds a Bachelor of Science in Economics and an MBA with a focus on Marketing and Entrepreneurship from the University of Michigan.13
In addition to his professional achievements, Lopez is known for his dynamic approach to sales and his ability to drive significant growth within the teams he leads.25
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