Ed Keating is a seasoned product management executive, leader, and technologist with a strong background in technology. He has built electronic information products for most of his career, including serving as the Vice President Marketing at EDGAR Online. Keating studied Russian Studies, Economics at Hamilton College, and earned his Master of Business Administration in Marketing & Strategy from Northwestern University's Kellogg School of Management.

Keating embraces a market-based approach to building products and emphasizes the importance of understanding customers and their pain points to devise the right solutions. His approach involves injecting customer DNA into businesses and understanding workflows to meet the needs of professionals effectively. Keating has served as the Co-Founder & Chief Data Officer at Cannabiz Media, Vice President / Content Division at SIIA, Partner at Easton Consultants, Chief Content Officer, and Vice President & General Manager at BLR.

Keating believes successful product development requires getting out of cubicles and into the marketplace to visit customers in their offices, attend trade shows, conferences, and other events. In addition, he emphasizes the adoption of a six-part product development process that ensures the products meet the workflows of professionals. Keating also maintains a blog, where he discusses diverse perspectives related to his field.