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Ed Hudson
Managing Director at Create Health
Professional Background
Ed Hudson is a dynamic force in the realm of healthcare communications, currently serving as the Managing Director at Create Health, an innovative marketing agency where creativity intersects with healthcare. With a mission to infuse creativity into the often clinical world of healthcare marketing, Ed leads a team that believes in harnessing the power of brilliant ideas to make a notable impact on healthcare professionals and their patients. Under his leadership, Create Health has established itself as a proudly independent and agile specialist agency, dedicated to providing insightful and creative marketing strategies tailored for the healthcare sector.
Before his tenure at Create Health, Ed honed his skills and expertise in various prominent roles. He served as the Managing Director at SunSplash, where he significantly contributed to creative campaigns and brand strategies. His extensive experience includes a pivotal role as the Group Account Director, later evolving into the Client Services Director at The Real Adventure, where he adeptly managed client relationships and drove successful marketing initiatives.
His career began with a solid foundation in account management, holding positions such as Account Director at Mason Zimbler and Account Manager at Chrysalis. These roles allowed him to develop a keen understanding of client needs and the intricacies of brand messaging. Ed also has a strong background in media buying, having worked as a Senior TV Buyer at MediaVest and as a TV Buyer at BBJ Media Services, part of the Aegis Group. These experiences in media and communications have equipped him with the necessary skills to navigate the complex landscape of healthcare marketing effectively.
Furthermore, Ed started his career in healthcare communications as the Office Manager at Riverside Mental Health Trust, which provided a unique perspective on the healthcare field's direct operational side.
Education and Achievements
Ed Hudson's educational journey reflects his profound interest in understanding the interplay between economics, politics, and healthcare. He studied Economics and Politics at Manchester University, where he not only acquired a strong analytical skill set but also cultivated a strategic mindset essential for tackling challenges within the healthcare marketing domain. Moreover, he had foundational training at Kings School Worcester, setting the stage for his later academic and professional achievements.
Ed's wealth of experience in healthcare marketing is complemented by his focus on creative strategies that resonate with diverse audiences. He championed the philosophy at Create Health that 'Creativity is the cure™'—a testament to his belief in the significant role that innovative marketing plays in improving health outcomes.
Achievements
Throughout his illustrious career, Ed Hudson has influenced healthcare marketing significantly. His leadership at Create Health has resulted in numerous campaigns that not only enhance brand recognition but also elevate patient engagement through targeted communications. The agency offers a comprehensive suite of services, including insight and strategy, brand identity development, digital content creation, and internal communications, all designed with a focus on driving positive health outcomes.
Ed has a proven track record of using creativity to solve real-world problems, which is particularly vital in a sector like healthcare. His adeptness at aligning creative strategies with the needs of healthcare professionals and patients alike has distinguished him in his field. Furthermore, his contributions extend beyond the confines of typical agency work; Ed advocates for better healthcare communication practices and actively seeks opportunities to inspire the next generation of marketing professionals within this vital industry.
In sum, Ed Hudson is not merely a professional in healthcare communications; he is a visionary leader whose work infuses creativity into the very fabric of healthcare marketing. From his extensive career experiences to his educational background, Ed embodies the concept that impactful healthcare marketing can lead to transformative changes in people's lives.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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