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Ed Fardos
Head of Digital and Omni-Channel @ GT Bicycles | Marketing, Operations
Ed Fardos is a seasoned business executive and entrepreneur renowned for crafting successful sales and business development strategies that drive growth for multinational corporations.
Throughout his career, Ed has utilized data analysis to inspire the creation of innovative products and services, focusing on optimizing ROI and expanding strategic business alliances.
He excels in collaborative and deadline-oriented settings, demonstrating a knack for constructing top-tier organizations, fostering alignment among diverse teams, and offering steadfast guidance to propel revolutionary business advancements.
Ed takes pride in his ability to coach, mentor, and nurture individuals of all backgrounds, extensively contributing through volunteer efforts and community engagements to empower talent within and beyond the business realm.
His areas of expertise encompass a broad spectrum, including Sales Strategies, Go-to-Market Business Development, E-Commerce, Strategic Partnerships, Channel Growth & Development, Cross-Functional Team Leadership, Coaching & Mentoring, Product & Program Management, Business Intelligence, Data Analytics, Product Go-To-Markets, ROI Optimization, Process Improvements, Budgeting / P&L, B2B / B2C, Startups, and SaaS.
Ed Fardos holds a Bachelor of Science (B.S.) degree in Marketing from California State University-Sacramento.
His professional journey includes key roles such as Head of Global Omni Channel and Digital, Head of Digital and Global Operations at GT Bicycles, Vice President of Sales and Marketing at FUSION OF IDEAS, Consultant & Founder at GSBV, Director of Global Business Development & Sales at Apple, Sales Director in the Americas at Apple, hpshopping North America Sales Director at Hewlett Packard Enterprise, Global Director of Sales Center Operations at Hewlett Packard Enterprise, and Western Regional Manager - Commercial Services and Sales at Hewlett Packard Enterprise.