Ed Djafer

Ed Djafer is a prominent figure in the online fitness coaching industry, specializing in health and performance coaching. He is the founder and owner of EDFIT, a company he started as a local personal training business in North London in 2008.2

Professional Background

Ed Djafer has established himself as a leading health and performance coach, with a particular focus on helping men over 40 transform their bodies and overall fitness.3 His expertise lies in providing online fitness and nutrition coaching, specifically tailored for busy men in their 40s and beyond who are looking to achieve significant body and health transformations.4

EDFIT and Coaching Approach

EDFIT, under Ed's leadership, has evolved from a local personal training service to a comprehensive online coaching platform. The company's flagship offering is the "Muscle & Hustle Method," which Ed promotes as a way to achieve a "Million Dollar Body".1 This approach likely combines fitness training with mindset and lifestyle coaching to help clients reach their goals.

Specialization and Target Audience

Ed Djafer has carved out a niche in the fitness industry by:

• Focusing on men over 40
• Addressing the unique challenges faced by busy professionals
• Offering online coaching solutions for convenience and accessibility
• Providing comprehensive body and health transformations

Recent Initiatives

As of 2024, Ed has been actively promoting EDFIT's 8 Week Transformation Challenge, which is designed to help men over 40 redefine their fitness journey and unlock new potential in their health and physique.35

Ed Djafer's approach to fitness coaching appears to be holistic, combining physical training with nutrition advice and potentially incorporating elements of psychological coaching to achieve lasting results for his clients.