Ed Desser

Ed Desser is a prominent figure in the sports media industry with over 40 years of experience. He is the President and Founder of Desser Sports Media, Inc. (DSM) and Desser Media, Inc. (DMI), companies he established in 2005.12

Career Highlights

NBA Executive:: Desser spent 23 years in senior roles at the National Basketball Association (NBA), including:

• President of NBA Television and New Media Ventures
• Executive Vice President of Strategic Planning and Business Development
• Chief negotiator for NBA and WNBA national media agreements14

Innovations:: During his time at the NBA, Desser:

• Invented and launched NBA TV, the first league-owned national cable sports network
• Created NBA.com, the first league website
• Established the NBA League Pass subscription package12

Current Role:: As President of Desser Sports Media/Desser Media, Desser specializes in:

• Strategic sports media planning
• Media rights valuations and negotiations
• Creating business plans for networks and new media platforms
• Mergers & acquisitions support
• Expert witness services for litigation12

Achievements and Expertise

• Advised on over $30 billion in sports and media transactions
• Negotiated more than 75 sports media rights deals
• Served as an expert witness in high-profile cases, including Major League Baseball v. LA Dodgers
• Led the Los Angeles Lakers in securing one of the largest regional sports media deals in history13

Education

• BA in Economics from UCLA
• MBA in Marketing from USC14

Ed Desser's extensive experience and expertise have made him a highly sought-after consultant in the sports media industry, serving a diverse range of clients including professional sports teams, leagues, conferences, networks, and media entities.4