Elie Shuggi is an experienced executive and entrepreneur who has made his mark in the digital innovation world by focusing on product and customer experience. He studied Computer Science and Management at the University of Technology Sydney and worked for many notable organizations, including eBay Inc, Royal Bank of Scotland, and Aviva. Shuggi is a native first principles thinker and has successfully exited his own startup, Loocl.

He is currently the Chief Product Officer at Asto at Banco Santander and previously led Product, Customer & Growth Strategy at Shuggi.co. At Aviva, he held several leadership positions, including Global Head Of Public Websites, Quote & Payment Digital Products, Global Head Of Quote & Payment Digital Products, Start Up Delivery, and Global Head of Start Up Delivery. He also worked as the Consulting Chief Digital Officer at Omnio Group.

Shuggi has a diverse range of skills and started his career as a Consultant at Andersen Business Consulting. He also served as a Manager at Commonwealth Bank and a Senior Analyst/CR Manager (Contract) at Reuters/Detica. In addition, he was a Project Manager/Strategy Advisor (Contract) at City & Guilds of London Institute (UK) and a Senior Consultant (Contract) at ITNet (UK).

Shuggi is a seasoned executive who has a wealth of experience working with top-tier companies in the digital innovation space. He is an expert in product development, customer experience, and digital strategy, making him an invaluable asset to any organization.