Christina Tam is a seasoned communications expert with years of experience working in both agency and in-house settings for large corporations to innovative startups. She has a track record of leading successful PR campaigns, crafting compelling content marketing, and managing corporate communications rollout. With expertise in media relations, crisis management, and strategic communications, Christina is a strategic thinker and excellent communicator. Her experience includes working at HSBC, Ketchum, True&Co., Edelman, and Block.one, and she holds a BA from UC Berkeley. Christina is also fluent in conversational Cantonese and has a passion for wine and spirits, having passed Level 2 and 3 of the Wine & Spirit Education Trust. She is the co-founder and director at Toasst and has been a freelance/contract PR consultant.