Nuno Pimenta, a seasoned brand strategist with over ten years of experience in digital marketing, advertising, and integrated brand strategy, has worked with prestigious agencies like BBDO, BAR, Proximity and Partners. He is currently serving as a senior Communication Manager and Team Leader on the Brand and Communication team at Fidelidade, where he devises efficient strategies that combine digital technology and communication skills to deliver results for brands and consumers. His professional journey started in strategic planning with an increasing focus on digital communications, and he has worked with some of the biggest companies and brands in the industry. Notably, he has also served as Wine and Olive Oils Brand Manager at Esporão and Digital Marketing Manager within the Omni Channel experience and development team at Fidelidade. Nuno Pimenta is an invited lecturer at EDIT, a digital-creative and design school in Lisbon, where he shares his knowledge with aspirants of digital marketing strategy.