Rita Serrano is an accomplished digital product and project manager with extensive experience in business development, strategic thinking, and digital revenue. She has a proven track record of strong team leadership and partnership management skills, making her an assertive and reliable hard worker who is results-oriented and a valuable team contributor with excellent communication and analytical skills. Serrano has a solid knowledge and experience with Digital Media, Digital Revenue, and E-commerce. Her educational background includes a Master's Degree from Alliance Francaise de Lisbonne, Certification in Project Management Professional from the Project Management Institute, and an International Relations degree from Universidade Lusíada de Lisboa.

Serrano is currently the Head of Reader Revenue at Cofina Media and was formerly the Head of Paid Content at Público. From her work at SAPO, she garnered experience as Director of Products, Segment Manager, and Product Manager. Serrano has also worked for TV Cabo as a Product Manager and B.A.&N. as an Account Executive. Before joining the tech industry, Serrano worked as the Executive Assistant to CEO at Adecco Group.