Erika Cruz is a Self-Discovery Expert, TikTok Partner, and Founder of The Purpose-Driven Latina Coaching. With a BA in Media Studies from the University of California, Berkeley and study abroad experience in Critical Theory and Analysis from Universitat Autònoma de Barcelona, Erika has spent eight years in the tech industry, working in various positions such as Program Manager, Strategic Alliance Manager, Marketing Intern, and more.

As a proud daughter of Mexican immigrants, Erika is passionate about connecting first-gen individuals with resources and tools to help them achieve their dreams. Her content on TikTok focuses on mindfulness, mindset, and personal growth, inspiring others to discover their purpose, gain confidence, and dream big. Erika has recently turned her side hustle into her main hustle, helping others grow their personal brand and business on TikTok.

She is a TikTok Partner and the founder of Erika Cruz LLC, where she continues to pursue her mission of helping first-gen align with their purpose and find fulfillment.