Yvonne Gerald

Yvonne Gerald is a seasoned business leader with a rich background in brand and consumer marketing across various industries including media & entertainment, technology, publishing, and consumer packaged goods (CPG).

With a forward-thinking approach, Yvonne has excelled in driving strategy development, audience engagement, and growth for both B2B and B2C brands through a blend of traditional marketing, digital marketing, social media, and experiential events.

Her expertise lies in developing innovative strategies to launch television shows, digital/video/audio content, direct-to-consumer (DTC) products, subscriptions, and e-commerce items, all geared towards establishing and enhancing brand leadership for companies and clients.

Yvonne's core competencies include Strategy Development, Data Analytics & Insights, Segmentation & Positioning, Advertising & Creative Oversight, Customer Acquisition & Retention, Digital Marketing, Social Media Marketing, Mobile Marketing, P&L Management, Team Leadership, and Brand Activation & Events.

She pursued her education at prestigious institutions, earning an MBA from Harvard Business School and a BS from Boston College.

In the professional realm, Yvonne has held key roles such as Vice President of Consumer Marketing at TIME, Vice President of Brand Strategy & Consumer Marketing at Meredith Corporation, Vice President of Brand Marketing at Time Inc., and Senior Director of Marketing at Cheetah Digital.

Her career journey also includes experiences as a Brand Strategy & Marketing Consultant, Director of Brand Marketing (MSNBC) at NBCUniversal Media, LLC, Account Director at Taproot Foundation, Senior Director of Marketing at MTV Networks, Director of Wireless Marketing at MTV Networks, Co-Founder at GPI, and Associate Brand Manager at Kraft Foods.