Tony Agresta

New Rochelle High School

Georgetown University

Executive Vice President, General Manager, North America

Greater Seattle Area

Nearmap

Executive Vice President, Sales, North America

Executive Vice President, Product

Nearmap brings the real world to you. We capture, manage and deliver current location content allowing businesses and governments to explore their environment easily. With Nearmap, organizations explore the landscape, unlock new opportunities and transform the way they work. Our high-resolution, frequently updated aerial maps are better than satellite imagery and delivered within days of capture.  Users save time and money, reduce site visits and efficiently plan with current, clear, changing imagery. Nearmap is delivered through a refreshingly easy-to-use interface called MapBrowser allowing easy access for any size organization .   Nearmap can also be accessed via third party applications such as Esri, Autodesk or other industry solutions.    Learn more about Nearmap Vertical, Nearmap Panorama and Nearmap Oblique imagery by visiting <a href="http://www.nearmap.com">www.nearmap.com</a>.

-  Marketing leader responsible for demand generation, awareness, market development, sales on-boarding.
-  Develop and manage US marketing budget including planning, execution and measurement.
-  Executing a multi-channel marketing approach across five key areas  :  1) PR/News 2) Social 3) eMarketing & Web Marketing 4) Events 5) Search & Digital
-  Developed a content marketing strategy designed to target specific industries and personas.  Re-purposed content across channels.
-  Manage a market development team focused on lead qualification and improved opportunity creation
-  Measure and report on all key metrics including MQL creation, opportunity value, revenue attributable to marketing, eMarketing performance, PR analytics and team achievement.
-  Enabled inside and strategic sales teams with training programs, automation and product marketing content.

Vice President of Marketing, US

Market6 was acquired by Kroger in the Spring of 2016

-  Focused on educational content development including news articles, white papers, webinars and eBooks in support of teaching prospects into the demand funnel.
-  Managed sales tools, marketing automation, lead scoring and eMarketing campaigns with integrated visibility into salesforce.
-  Developed and executed demand generation plans blending new content pieces with e-mail copy, social engagement and outbound call scripts.
-  Supported enterprise sales teams using social selling techniques and good, old fashioned cold calls.
-  Marketing leader with a focus on all aspects of marketing, PR, strategy, social and demand generation.
-  Hands on use of Hubspot (segmentation, targeting, SEO, eMarketing, lead scoring, analytics), Salesforce, Lead Forensics (website tracking) and Metlwater (PR Automation)
-  Launched new website for Market6 - <a href="http://www.market6.com">www.market6.com</a>
-  Focus on demand generation using content strategy, landing pages and events
-  Continued dedication to sales enablement
-  Worked closely with product management teams on strategy

Market6

Vice President of Marketing

Ontotext provides a combination of text mining and a graph database to deliver world class semantic solutions that operate at scale.

Our form of text mining applies taxonomies or ontologies that allow us to classify the data creating a richer knowledge base for use in search and discovery or analysis applications.

Through tight integration with text mining pipelines, free flowing text from documents and other sources are analyzed. Entities are extracted, annotated with enriched data and relationships between them are identified. The results are indexed inside GraphDB in real time. Our applications have been deployed in media & publishing, healthcare, life sciences, insurance, financial services, government and other sectors

-  GM responsible for sales, marketing and operations in North America
-  Implemented a new website, landing pages and targeting strategy supported by relevant content and communication
-  Closed $700k in sales most of which is renewable

Ontotext

Managing Director, Ontotext USA

Management responsibility for field operations including sales enablement and sales operations.

-  Developed sales enablement programs including learning management, content management, sales playbooks, product marketing training, social selling, customer centric selling and the use of CRM tools and techniques to build sales territorities
-  Managed business requirements and change management for CRM tools: Salesforce, Marketo Sales Insight, RainKing and others.  Developed SFDC reports and dashboards for Sales Executives, Regional Sales Managers and Marketing
-  Managed inside sales team focused on lead and opportunity development
-  Managed corporate and field marketing during transition period

MarkLogic is the only Enterprise NoSQL Database on the market today representing a new generation in database technology. It continues to be successfully used by hundreds of companies in the areas of content delivery, data consolidation, search & discovery and analytics and new information products.

MarkLogic

Vice President of Worldwide Field Operations

Part of executive team with management responsibility for marketing.  Closely involved in sales, business development & strategic direction.

-  Focused on branding, web site development, demand generation, lead scoring, event marketing, marketing planning, social media, content development, content marketing, eMarketing, SEO, public relations, competitive intelligence and go to market strategies in support of both government and commercial markets.
-  Managed Analyst Relations winning Gartner Cool Vendor in Analytics in 2010
-  Built sales engineering demos used in fraud analysis, cyber security, intelligence analysis, retail fraud, sales and marketing analysis.  Delivered product demos throughout my tenure.
-  Closed commercial enterprise deals in Insurance, Financial Services and Life Sciences
-  Managed 3rd partner marketing services relationships and virtual team.

Centrifuge System is a provider of data visualization technology and pioneered relationship graphs and interactive data discovery running in a browser.

Centrifuge Systems

VP & General Manager with P&L responsibility for three Selling Source divisions focused on identity verification & knowledge based authentication, internet lead generation databases & eMail services, and text messaging

-  Management responsibility for sales, service and marketing
-  Built budgets, managed P&L.
-  Created go to market strategies & content marketing strategies.
-  Developed strategic partnerships.
-  Conceived of new products and brought them to market
-  Closed enterprise deals

Absolute ROI:
-  Conceived of and managed the development of one of the largest multi-channel internet responder databases  (200 million names with address & e-mail, 70 million land lines and 60 million cell phones).  Privacy policy reviews were conducted on ten thousand policies.
-  Managed team of professionals focused on e-mail marketing, text messaging and list management

DataX:
-  Managed all aspects of lead verification, identity verification, personal finance verification and knowledge based authentication services delivered through the DataX Real Time data services hub.

Mobile Sciences Knowledge Group:
-  Managed team of mobile product and support experts delivering new product and up sell applications using mobile technology

The Selling Source (DataX, Absolute ROI, Mobile Sciences)

Chief Operating Officer

Initially managed WW sales engineering and later managed WW product marketing

VP of WW Sales Engineering:
-  Managed a global team of Sales Engineers supporting direct field sales and telesales for all SPSS product lines - Market Research and Enterprise Feedback Management, Data Mining, Business Intelligence, Real Time Decisioning & Optimization and Statistics
-  Restructured SE management team, optimized SE deployment internationally, developed sales enablement tools
-  Closely involved in strategic sales and marketing activities.
-  Managed SPSS strategic objectives program

VP of WW Product Marketing:
-  Managed global team of product marketing professionals.
-  Developed industry specific product marketing strategies, sales training and customer facing decks to enable the Predictive Enterprise across all SPSS product lines.
-  Produced demos, corporate decks, product & industry messaging.
-  Developed competitive intelligence sales tools
-  Worked closely with demand generation team to insure a consistent message was provided to the field and market.

IBM (SPSS)

Vice President of Wordwide Sales Engineering & Product Marketing

Developed and managed a worldwide team of domain experts in marketing automation and analytics

-  Instrumental in helping position Paragren Technologies for sale to Siebel Systems.
-  Built, managed and trained WW Product Specialist team for Siebel Marketing and Siebel Analytics consisting of domain experts in all facets of marketing automation and analytics.
-  Provided pre-sales support on major deals.
-  Influenced revenue growth from 10 million in FY 1999 to 70 million in 2000 and 80 million in 2001.
-  Instrumental in product line business planning and regular reporting on product line initiatives to executive management.
-  Involved in team effort focused on developing all product marketing positioning for the product line.
-  Closely involved in all product marketing activity include product requirements documents, sales training, analyst relations, business partner development, product planning and strategic planning.

Siebel Systems

Senior Director, Product Marketing

Paragren was sold to Siebel Systems in January  of 2000.

-  Managed a diverse team including product management, product marketing, training, documentation, technical services and quality assurance.
-  Worked closely with sales, services and R&D to implement multi-stage, multi-channel campaign management including the interface, scheduling and back-end processing.
-  Instrumental in the sales of Paragren to Siebel Systems.
-  Worked closely with parent company and Paragren executive team to identify buyers. Discussed product direction and vision for Paragren products.

Paragren Technologies

Vice President of Product Management & Product Marketing

- Responsible for product marketing, sales support and product management for Group1 Software's database marketing product line including Demographic Coding System, Geographic Coding System, Desktop List Fulfillment, Model 1, GeoTax
-  Developed and managed business partnerships with RL Polk, UNICA Technologies, Geographic Data Technology, Vertex, Advanced Software Applications, Claritas and others.
-  Exceptional dedication to national sales force in support of all sales engineering efforts.
-  Instrumental in increasing sales from 500 K to 5 million during formative stages of Group 1's Database Marketing product line.

Group1 Software

Director, Database Marketing Products

Inforum launched the first market analysis system for healthcare into the market.  It also fielded and disseminated the largest private healthcare survey which, when combined with geo-demographic population esitmates for small area geography was used to forecast demand for elective healthcare procedures.

-  Built a 200 K annual revenue stream by providing custom demand estimates and forecasts to private hospitals.
-  Managed the development, geocoding and integration of the Pulse Survey on Healthcare into Compass from Claritas.
-  Trained Inforum customers on the use of Medi-Edge.
-  Handled technical service requests.
-  Supported sales with scripted demos and presentations.

Inforum

VP of Consulting Services

- Created small area estimates and projections of postal and census geography.
-  Applied the ACORN lifestyle classification systems to create demand reports for consumer electronics and other classes of products.
-  Developed marketing content and demos for Market*America, a desktop market analysis system.
-  Supported sales with demos of Market*America
-  Trained CACI's first customers on Market*America