Jessica Hawthorne-Castro

Jessica Hawthorne-Castro is a distinguished professional with over 30 years of experience in the advertising industry. She serves as the CEO of Hawthorne Advertising, a renowned technology-based agency known for its analytics-driven brand campaigns.

Jessica's leadership at Hawthorne Advertising emphasizes the fusion of creative artistry with data analytics and neuroscience, aiming to create strategic, measurable, and consumer-responsive advertising initiatives for Fortune 500 clients.

Prior to her tenure at Hawthorne Advertising, Jessica excelled as a Television Literary Agent at William Morris Endeavor, a prominent talent agency in Hollywood, where she facilitated opportunities for top TV talent across major broadcast and cable networks.

Jessica holds an impressive educational background, with a Magna Cum Laude MBA from Loyola Marymount University and a Cum Laude Bachelor's Degree from the University of California, Los Angeles.

Actively engaged in various professional organizations, Jessica contributes to boards such as YPO, Association of National Advertisers ECHO Awards, and serves as a Climate Change Reality Ambassador.

Recognized for her transformative leadership, Jessica was awarded the EY Entrepreneur of the Year in Greater Los Angeles, further solidifying her reputation as a dynamic and innovative business leader.

Jessica Hawthorne-Castro's commitment to excellence, innovation, and client relationships has positioned Hawthorne Advertising as a trusted partner for cutting-edge advertising solutions.