Sarah Waldman, a music marketing expert with a Bachelor of Arts in Management and Public Relations from the University of South Carolina, has established herself as an experiential lead at Spotify. Her educational background has equipped her with the knowledge and skills to articulate the importance of communicating with the public effectively. In her professional experience, Waldman uses her expertise to create and execute innovative marketing strategies in the music industry. Her passion lies in exploring the intersection of music and technology to create excellent audience experiences.