Università degli Studi di Firenze

Alma Mater Studiorum – Università di Bologna

Director Creative Strategy and Production

London, England, United Kingdom

Working across Content, Consumer Insights, Business Marketing, Camera Platform,
Product, Partnerships and our Vendor Managed Solutions teams to develop comprehensive, revenue driving and innovative experiences

Snap Inc.

Director Creative Strategy and Production EMEA

Since 2018 I have been the Director of Creative Shop for Northern Europe at Meta, leading a talented team of creative directors, technologists and strategists who help brands grow their business by exploring the creative potential of the Meta ecosystem. I also lead  Creative Shop EMEA Creative Services, managing a team of producers, creators and business affair leads.

Duties:
Providing team strategic, operational and creative direction
Building high performing  and diverse teams
Increasing intersectional diversity
Managing Inclusion
Leading and managing  multi-functional teams with varying stakeholders
Leading teams in cross-functional organizations
Managing Managers
Prototyping proof of concepts for exploration
Building innovative creative solutions
Building purpose lead user experiences
Building relationships with internal and external stakeholders
Work closely with critical cross-functional leadership in Product
Informing thought leadership pieces and narratives
Mentoring internally and externally
Representing Meta to the industry
Responsibility of KPis and OPEX
            

    
    

    
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Director Creative Shop Northern Europe

Managing Director at innovation production studio UNIT9 – leading an award-winning team of over 200 creatives and technologists in 5 locations around the world, working across Digital, Gaming, Experiential, Film and VR. Under my management the company exceeded the growth predictions both in turnover and profit with an increment of 30%.

Responsible for the day-to-day running of the business, with a particular emphasis on sales and business development. Making sure that the business continues to grow by way of developing new clients whilst maintaining its existing customer base. Member of  the Board of Directors.

Duties:
Identifying, developing and directing the implementation of business strategy.
Cultivating the company reputation in the market, with customers and suppliers.
Defining company targets and budget.
Involved in planning and organising the company’s activities to achieve targets.
Keeping control of business expenditure, ensuring it's within agreed budgets.
Responsible for Profit and Loss.
In charge of leading, motivating and developing the team.
Hiring new talent at all levels.
Liaising with officials of government departments and regulatory bodies.
Managing multidisciplinary teams and resolving any conflicting priorities.
Building client relationships that result in revenue and profitability growth. Relevant clients: Google, Facebook, Alibaba, Netflix, NIKE, Samsung, Emirates, Bulgari, Fendi, Stella Artois, Heineken, Nissan, BMW.
Responsible for the company health and safety and legislative adherence.
Creating and maintaining links with other trade and professional associations.
            

    
    

    
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UNIT9

Managing Director and Director of the Board

As Head of Production I led a team of 20 EPs, Producers and Project Managers across different verticals (Digital and Games). Identified best practices and established standard processes with key players of the industry. Introduced and implemented Agile production methodology. Managed development of in-house or external production team. Coordinated and monitored the production of all projects. I was the escalation point for conflict resolution. I organised resources and production financial reporting. Recruited production team talents.
            

    
    

    
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Production Director

I worked on the development of a community-driven online platform for an Italian automobile client. I was the agency main point of contact for the client, reported to head of production and run a team of 20 including internal and external resources.

Work Club

Freelance Senior Producer

- Responsible of project from initial client briefing to completion
- Respond to new business enquiries
- Prepare quotes
- Write proposals, brainstorming concepts with art directors for initial concepts and creative solutions

unit9

Interactive Producer

Struttura festival is a digital art festival organized by Media Boulevard association. I curate its net.art section

Struttura Festival

Curator

- Managed websites, micro sites and CMS.
-  Assisted in development of the scope of work for content development
-  Maintained the project documentation including, schedules, budget creation, scope, features and functionality, status report and post-mortem documents
-  Assisted with client communication and management

Meex.it

- Technical support via both phone and web
- Pre-sales support
- Training
- Demostrations to potential customer and trade show

Sonic Solutions

Product Specialist

Lecturer at Master in Multimedia, DVD Technologies course.

University of Florence

Lecturer

Neural.it is an online and printed magazine about Digital Art, it/en. I write articles about new media art.

Neural.it

Collaborator

- Project analysis
- Content managing
- Audio and video encoding
- Authoring
- Quality Control

Valentina Culatti