Quantic School of Business and Technology

University of Oregon

Senior Principal at Slalom

Portland, Oregon Metropolitan Area

Enterprise Retail Leadership
-  Built client relationships across senior and c-suite executives across two of the largest accounts in Portland.
-  Led office-wide and account-level annual strategies to establish Slalom Portland's objectives, key results, and initiatives to drive transformational change.
-  Grew Slalom Alliance Partnerships with AWS, Salesforce, and others to drive greater transformational, innovative engagements for our clients and consultants.
-  Coached and guided leaders and consultants across account leadership, sales, program management, change management, data and analytics, engineering, and more.
-  Established best practices for consultant onboarding on Enterprise Retail clients to reduce information security risks and boost team performance starting day one of a new engagement.

Digital Leadership Advisory  -  Retail Industry (December 2021 - June 2022)
-  Defined intake and prioritization questions, forms, processes, and roles to align portfolio priorities for agile data and technology teams.
-  Defined functional roles, responsibilities, structure, and capacity plans through a series of working sessions and workshops to enable a modern data and technology organization.
-  Established an approach to establish objectives and key results (OKRs) across an executive team to inform key performance indicators (KPIs) in an executive- and board-level dashboard.

Senior Director Portfolio & Program Management  -  Retail Industry (April 2021 - November 2021)
-  Designed business management processes to run intake, prioritization, and planning within a new digital product operating model, lifecycle, and RAPID framework.
-  Led executive strategy, governance, portfolio, and program management for digital, agile teams.
-  Drove executive alignment across product, commerce, and technology organizations for new product operating model, prioritization, funding, and program management initiatives.

Slalom

Senior Principal

Teradata Remediation Program Lead  -  Retail Industry (June 2020 - April 2021)
-  Defined the strategy, priorities, operating model, resourcing plan, onboarding approach, ongoing communications, and roadmap for delivery to scale a team of 5 to a team of 80+ people across ~7 agile teams.
-  Delivered a standardized, repeatable approach and operating model to power a multi-year Teradata remediation roadmap in coordination with an enterprise SAP S/4HANA Fashion implementation.
-  Provided program portfolio management support across two large-scale programs in the discovery and development of Teradata and in-house data lake environments in coordination with an enterprise SAP S/4HANA Fashion implementation.

Principal

B2B Salesforce Case Management Program Lead  -  Retail Industry (April 2019 - June 2020)
-  Led a team of 8 in the discovery, design, roadmap, and build of a Salesforce case management solution to address incoming support requests from B2B partners worldwide.
-  Delivered an impact assessment, engagement plan, and training approach to roll out to a pilot group and scale to thousands of users worldwide.

Enterprise Analytics Program Lead  -  Retail Industry (September 2019 - April 2019)
-  Developed a program, center of excellence, and training strategy, plan, and operating model in collaboration with senior executives and leaders.
-  Interviewed senior executives, led workshops, and built executives stories to land enterprise analytics priorities and business cases for 2020.
-  Rolled out the communication and launch of the program and center of excellence, navigating leaders through role changes, roadmap definitions, and the integration of agile principles.
-  Led teaming activations and workshops to boost trust, connection, collaboration, and performance with cross-functional stakeholders at varying levels within in the organization.

Marketing Product Management Program  -  Retail Industry (April 2019 - September 2019)
-  Defined a samples and inline product management COE organizational structure, program business case, and process improvements.
- Interviewed 50+ stakeholders and facilitated 5+ workshops, which resulted in a 122-page senior leadership recommendation to boost efficiencies.
-  Designed transition strategy and materials to power an iterative roadmap.

Senior Consultant

- Led a process innovation program in Marketing at Nike, Inc. to assess friction and ideate agile ways to unlock efficiencies across category, functional, and geo teams.
-  Supported the development of a global direct marketing strategy, workshopped with 4 VPs and 10+ senior directors worldwide at a weeklong offsite in London, UK.
-  Led the strategy and build of an internal communication strategy, including a website, storytelling series, and 30 interactive, video trainings.
-  Served as chief of staff to the Planning + Performance Senior Director, delivering strategy, managing a multi-million-dollar budget, aligning priorities, providing counsel and leading meetings.
-  Supported the strategic planning and facilitation of a 2-day senior leadership offsite with 4 VPs to drive clarity around the Nike Consumer Offense, Global Brand Marketing delivery and cross-functional process.
-  Led 6+ interactive workshops with a team of 7-10 leaders to unlock goals, priorities, tactics and culture through company-wide transformational change.
-  Supported annual strategic planning and robust budget forecasting across 6 brand and retail marketing teams to power the next fiscal year.
-  Identified opportunities and strategized solutions in partnership with a global, cross-functional teams to streamline and optimize authoring, localization and content delivery across all digital marketing channels.
-  Orchestrated organization-wide intake and storytelling of weekly seasonal and corporate strategy updates to the VP of Nike Direct Brand Marketing and senior leaders across Nike Direct.
-  Provided strategic guidance to meet short- and long-term goals among a team of leaders in corporate strategic planning, digital marketing technologies and data-driven performance across .com, apps, email, retail and social.
-  Analyzed consumer data for a quarterly business review of digital retail marketing performance as well as employee survey data for an internal, organization-wide offsite.

Nike

- Produced a future-forward, digital prototype in 8 weeks to support day-to-day navigation of the workplace.
-  Planned a launch event for BIKETOWN, resulting in 2,000+ attendees and 1,930+ program registrations.
-  Managed the copy and layout of 4 VP- and CEO-level announcements sent to 15,000+ global employees.
-  Led the technical and creative direction for the launch of an internal blog reaching 20,000+ global employees.
-  Strategized and managed the communications of a WHQ roll out of Microsoft Outlook conference room scheduling for 12,000+ employees.
-  Executed a multi-year, digital strategy, budget and schedule for global expansion with partners and agencies.
-  Sourced and managed the hiring process for 4 contract candidates as well as 2 digital agencies.
-  Contributed to a week-long senior leadership team offsite, supporting the visual storytelling of the organization's vision, mission and strategy.
-  Supported major building and campus transitions and events with digital communications, marketing collateral and social media to ensure employee awareness, understanding and support.

Communications Manager, Workplace Design + Connectivity

- Managed a team of 6 direct reports in communications, design and video, balancing workloads and removing roadblocks.
-  Supported the Chief Information Officer and 6 Vice Presidents in a 5-year Technology strategy presentation.
-  Provided story, brand and video direction to 3, multi-million-dollar programs for 2,000+ global employees.
-  Strategically reinvigorated 3 existing programs with a branding, template and collateral refresh.
-  Designed a communications intake process to customize self-serve resources, consulting meetings, and end-to-end delivery across small, medium and large initiatives.
-  Created a communications business plan to elevate project, program, executive, leadership and organizational communications across the organization.
-  Developed a resourcing strategy to generate a pipeline of incoming talent, fully staff the demands of the department, define clear roles and responsibilities and forecast budget allocations for incoming work.
-  Helped directors and executives tell compelling stories through email, PowerPoint, and collateral around future funding asks, introductions of new technology, process changes and organizational shifts.

Communications Manager, Technology

- Strategized and rebranded 4 internal marketing communications campaigns for 3+ programs and initiatives in Technology that globally impacted thousands of people across all of NIKE, Inc.
- Managed tactical application of strategies, plans, timelines, and key messages to clearly communicate to impacted stakeholders.
- Crafted copy and design for robust campaigns, presentations, social media sites, one-pagers, brochures, presentations, posters and newsletters to convey company, program and project information to internal and external stakeholders.
- Wrote and edited executive communications for Senior Leadership, Program Directors, and Transition Managers around technically complex, large-impact announcements to successfully prepare leaders, managers, employees and partners for change and adoption of new processes, processes and systems.
- Integrated social marketing through a shift in strategic thinking that leveraged internal social media networks.
- Measured qualitative and quantitative campaign effectiveness through open rates, click rates and geographic regions.
- Built credible relationships across a wide range of NIKE, Inc. teams, including leadership, project sponsors, team members and colleagues.

Consultant, Technology

- Built 20+ results-driven websites start-to-finish with branding, UX design, copy, and social media.
-  Managed pitches, contracts, deliverables, invoicing, and relationships with 20+ clients in 5 states.
-  Managed and coached a team of 10+ contractors in development, user experience (UX), graphic design, and photography.
-  Launched a loft studio in The Pearl for 50+ charity, trunk show, workshop, and networking events.

Cargill Communications

Consultant

- Grew a community of 75.4k website visits, 1.8k Facebook fans, and 8.7k Twitter followers in 20 months.
- Managed digital and social projects for clients McGraw-Hill Education and MIND Research Institute, delivering public relations pitches, news releases, speaker media kits, social media analyses, and website analyses.
-  Covered 20+ conferences and events globally to write and publish 400+ journalistic and editorial articles on The Huffington Post and <a href="http://GettingSmart.com">GettingSmart.com</a>.
- Interviewed Bill Nye the Science Guy and other corporate CEOs, directors, and executives in-person and via phone to receive quotes and insights for articles.
- Managed daily content produced by 175+ writers and influencers on <a href="http://GettingSmart.com">GettingSmart.com</a>, Education Week, Facebook, and Twitter.
- Landed clients articles in Psychology Today, The Huffington Post, and other trade publications and blogs.

Getting Smart

Consultant & Contributing Editor

- Fostered 50+ influencer relationships with decision makers to increase brand advocacy.
- Launched a corporate blog and ghostwrote 100+ articles, speeches, newsletters and news release quotes for the company president, gaining 270+ subscribers in less than 9 months.
- Launched a Facebook sweepstakes, Twitter campaign, and corporate blog, growing the community by 600+ followers in 9 months – managing project strategy, timeline, budget and execution.
-  Created a brand image and outreach strategy on Facebook, Twitter, LinkedIn, YouTube, iTunes and Podcasting.
-  Provided marketing support on projects such as webinars, podcasts and website development.

Inspiration Software, Inc.

Social Media Specialist

Account Executive Intern  -  Allen Hall Public Relations (October 2009 – June 2010)
Designed the 34-page nomination packet for the 2010 Oregon Chapter of the American Public Works Association’s (APWA) nominee for the APWA Top Ten Leaders of the Year Award.

Fundraising Chair  -  University of Oregon (September 2009 – June 2010)
Managed fundraisers for 60+ members and represented University of Oregon at PRSSA national conferences.

Public Relations Intern  -  The Buzz Café (June 2008 – June 2010)
Created public relations plans for The Buzz Cafe and Union Market convenience store, creating and managing content on the website, Facebook, and Twitter.

Public Relations Intern  -  LEWIS PR, London (April 2009 – June 2009)
Provided public relations support to 20+ account executives on 3 teams, researching publication opportunities, reviewing press releases, filing recent article coverage, preparing coverage booklets, and brainstorming public relations plans for clients including Acxiom, Emprise, Experian, Lexmark, Second Life, Siemens PLM, Software AG, and Thunderhead.

Legal Office Assistant  -  Tacoma Office of the Attorney General (July 2007 – September 2007)
Provided administrative support to 100+ attorneys, paralegals, and legal assistants by answering calls, greeting guests, delivering mail, copying legal documents, and maintained inventory.

Event Planning Specialist  -  Proper Planning (June 2004 - June 2010)
Supported event website copy, on-site event registration, attendee experience, and presenter needs at 10+ large-scale events, including Washington State Hotel & Lodging Association, Housing Washington (WSHLA), the American Planning Association (APA), and VloggerFair.

Sarah Cargill

Sarah Cargill