Katherine Way is a seasoned marketer and visual merchandising expert with over 19 years of experience in various industries such as retail, food, sports, and law enforcement. She has worked for renowned companies such as BAE Systems, The HoneyBaked Ham Company, and Natural Life. Katherine owns Rainmaker Strategic Marketing, where she provides strategic development, product mix procurement, product review, and launch strategies, brand reviews, and more. She is highly skilled in strategic planning, marketing, visual merchandising, advertising, store merchandising manuals, franchise development, social media, and public relations. Katherine holds a Bachelor of Arts in Graphic Design from Louisiana Tech University.