Guilherme Tavares is a highly experienced product and business director who has worked with several financial institutions in Brazil. He studied Economics at the Universidade de São Paulo, Fundação Getúlio Vargas, and MSx at Stanford University Graduate School of Business. Guilherme has held several key positions such as Head of Product/Business - Financial Services at Neoway, Senior Product Manager at Neon, and Product Strategy Manager at Itaú Unibanco, among others. He is highly skilled in leading teams, executing projects, launching new products, and improving customer experience. Guilherme has a proven track record of making an impact in various institutions, including improving onboarding retention and account activation in a top neobank in Brazil. He has also led a project that transformed the credit business model of a top investment bank. Guilherme's mission is to create new products and lines of business that positively impact people's lives.