Shelby Rohlff is a skilled journalist and experienced director with a background in advertising, public relations, and psychology. She studied Journalism at the University of Nebraska-Lincoln and Conestoga High School, where she gained valuable insights into the media industry's inner workings. Over the years, she has worked in multiple organizations, including Ipsos, BBH New York, We Are Unlimited, Critical Mass, 360i, and Lawrence & Schiller, where she has honed her skills in social media research, consumer insights, and brand management. She has also served as the NSAC Director of Account Planning and Research at the National Student Advertising Competition and as a Speech Team Tournament Judge at the Nebraska School Activities Association. Today, Shelby Rohlff leads Ipsos as a Director and continues to drive innovation and growth in the industry.