Peter Swain's passion for technology started when he stumbled upon a bright yellow flier about the world wide web at a trade show in the early 90s. He has since been involved in over 1,200 digital projects for notable companies, entrepreneurs, Fortune 50 companies, global charities and governments. With experience in starting and exiting four companies, Peter now leverages his digital expertise to help individuals and companies scale their business.

As the CEO of Magic On Tap, Peter and his team offer digital strategy services that help clients multiply their reach and revenue, develop digital marketing techniques that maximize online channels, and build innovative web and online solutions that reflect an authentic online presence.

Peter is known for his compelling presentation skills, and frequently delivers keynote speeches at industry events. His talks cover a range of topics that include "Feed the Beast: How to Use Online Algorithms to Your Benefit", "Disruption: Would You Rather Be Netflix or Blockbuster?", and "The Power of Why: How to Find and Harness Your True Purpose". Peter boasts a diverse client portfolio that includes the likes of Apple, Microsoft, Avaya, RIM/Blackberry, Sacha Baron Cohen, Jamie Oliver, and the BBC.

Peter Swain studied at The Henley College and has held senior roles in various organizations such as ScoreGenius and 2P Ventures. As a solutions director at The Concept House, solutions developer at IN.form Design Development, and interactive developer at Matinee Sound and Vision, Peter has amassed valuable hands-on digital experience, which he now applies to his own ventures.