Roger Urrabazo is an experienced product development leader with expertise in consumer products and services. He played a pivotal role in the establishment of the connected TV market through the launch of Yahoo's Connected TV application platform and the Broadcast Interactivity platform, the first connected TV platform for personalized advertising and interactive experiences.

He is known for his proven track record in leading development teams to create and launch global products. He has a versatile background in technical, product, business development, and leadership/management skills, and is adept at evangelizing product and business strategies within and across organizations. Additionally, he has established sound development principles and development tools that minimize development risks, decrease time to market, and increase product quality.

Roger Urrabazo studied at San Jose State University and has held various roles in leading tech companies, such as Director of Engineering and Product at Verizon Digital Media Services, Director of Engineering & Product, Sr. Engineering Mgr., and Sr. Product Mgr. at Yahoo, Product Mgr. at Microsoft, and Partner Mgr. at Mediaplex.