Meet Ben Williams, a highly accomplished professional in the world of Product-Led Growth (PLG), product management, and leadership. With a passion for all things PLG, Ben has become a respected advisor, providing guidance to B2B SaaS companies to help them achieve sustainable and defensible growth.

Armed with his expertise and experience in implementing PLG strategies across acquisition, retention, and monetization levers, Ben offers a wide range of services. He can assist in layering PLG motions onto existing sales-led businesses, establishing and scaling product-led sales, starting and scaling growth teams, and developing growth strategies. Additionally, Ben excels in building qualitative and quantitative growth models, identifying and quantifying growth loops, improving activation and engagement, creating effective user onboarding experiences, and implementing appropriate data and analytics infrastructure. His proficiency also extends to establishing A/B and multivariate experimentation programs, selecting and implementing product and growth platforms, and implementing product management best practices.

Ben's journey in the industry has seen him hold various leadership positions throughout his career. He has served as the Vice President of Product Management, PLG at Snyk, where he played a pivotal role in driving growth by leveraging PLG methodologies. Prior to that, Ben was the Vice President of Product Management at CloudBees, where he honed his skills in product management and leadership. As the Global Head of Product Engineering Services at Temenos, he demonstrated his ability to lead and deliver exceptional results.

With a background in computer science, Ben's passion for PLG and product management led him to become an invaluable resource for organizations seeking strategic guidance. He has also shared his knowledge and insights through his regular content contributions on LinkedIn and his newsletter, where he dives deep into the world of PLG.

To explore how Ben can help you achieve your growth goals or to engage in a conversation about PLG, feel free to reach out to him at ben@plgeek.com. His expertise and dedication make him an ideal partner for anyone looking to navigate the complex landscape of product-led growth.