Southern Methodist University - Cox School of Business

University of Missouri-Columbia

VIce President, Digital Marketing Cushman & Wakefield

Cushman & Wakefield

Vice President, Digital Marketing

Implemented monthly and quarterly business reviews with key customers to review Services utilization, identify new Service opportunities and share Product roadmap. Achieved 2018 individual goal of 91% software license renewal rate.Revamped and executed Product training from one class to eight. Piloted with largest customer during 2018 and saw request for Services support drop by 25%, a company goal.Created internal buy-in from Product and Engineering to shift Product prioritization focus to customer need versus internal only focus.

Aginity

VP of Customer Success

Built DeVry account, managed with a team of 15. Grew annual paid media budget from $50MM to $60MM. Expanded scope to include Search, Display (Direct and Programmatic), Streaming Audio/Video and Paid Social making it the single-largest in-house client.Led build of a highly predictive performance model allowing client to make effective decisions about spend allocation to meet monthly goals.Drove a 129% increase in inquiry volume and a 24% increase in mobile traffic conversion through experience and media optimization.Managed the Communication vertical’s Authorized Dealer program for affiliate partners. Included programs for Comcast and TimeWarner comprising ~600 affiliates. Annual revenue of $8MM generating a 41% gross margin.Streamlined Authorized Dealer team through development and workload enhancement, driving a 20% reduction in management expense, while maintaining quality level of support.Led consulting engagement to build an enhanced lead and Agent scoring model. Worked with key day-to-day client stakeholder to champion and win executive sponsorship of pilot build. Saw project to proof of concept build initiation.

Leapfrog Online

Vice President, Account Management

Managed team of 12 working on accounts that included: AutoNation, FordDirect, Mazda Northeast, Fifth Third Bank and Career Education Corporation. Generated $50MM in revenue annually. Consistently hit 25% year-over-year revenue growth targets.Redeveloped scoring model with FordDirect to optimize sales rates utilizing private customer incentives. Named as contributing author on patent related to process. Increased aggregate sale rate  by 8%.

Senior Director, Account Management

Led rebuild of an internal affiliate management tool supporting onboarding, reporting, order placement, and payment for Communication vertical’s Authorized Dealer Network. Interviewed key stakeholders for needs assessment and workflow optimization. Led a team that included Creative, Front and Backend developers, and delivered a completely rebuilt portal in six months.

Director, Product Management

Launched Automotive as a vertical with AutoNation, supporting new customer acquisition covering 20 brands and 350 dealer locations. Managed all aspects of customer engagement.Developed a dealership scoring model to optimize corporate marketing Search spend which doubled new car sales rate.Established a process for cross-functional team to effectively exchange creative and copy within Paid Search and hosted websites all within a monthly cadence ensuring message accuracy and resonance.

Director, Account Management

Managed team of five responsible for Partner and Performance Marketing. Consistently achieved volume performance and cost per acquisition targets.

Directorm, Media Buying and Strategy

Led design, build and re-launch of two company websites to broaden product offerings. Led marketing strategy and execution and migrated 1500+ affiliates.

Match.com

Director, Vertical Market Development

Led team of six responsible for client service of key partnerships including AOL and Microsoft. Grew partner revenue from $15MM to $60MM annually.