UC Irvine

Growth Marketing at NEXT Trucking

San Francisco Bay Area

NEXT Trucking

Growth Marketing

Tubi

Senior Growth Manager - Mobile & Web

- Lead all acquisition, creative  and optimizations for consumer apps via search, social and display.
-   Built predictive financial and panel sizing models used for product and sales decisions.
-   Worked in parallel with product and engineering to establish baseline and new testing strategies to improve mobile product conversion and retention.
-   Decreased monthly user churn by 1% resulting in $400k annual savings. Deep cohort analysis to create segmentation strategies for retention and win back campaigns.
-   Own all B2B media buys and creative optimization for lead quality.

Numerator

Performance Marketing Manager

As the Digital Marketing Consultant duties and accomplishments include:
- Internal social media expert to all LOBs for platform selection, creative best practices, targeting and budget recommendations within Facebook, LinkedIn, Twitter and Pinterest.
- Implementing new processes to create more efficient campaign planning and execution.
- Provide measurement plan/analysis, A/B test plans for new products and campaign assets to increase conversion and brand lift.
- Evaluate new technology platforms for execution, tracking and reporting

Wells Fargo

Digital Marketing Consultant

I manage digital growth efforts in-house with continuous testing and increasing ad inventory across multiple web and mobile channels.
-       Grew SF market car owner supply by 30% and signup demand by 40% over 6 months.
-       Launched campaigns for new markets Chicago and Washington D.C. with 20% month over month growth.
-       Improved car lead supply user experience increasing conversion rate by 30%.
-       Implemented mobile app tracking and deeplinking capabilities increasing mobile app usage 25% month over month.

Getaround

User Acquisition Manager

Manage mutli-million dollar budgets on Facebook desktop and mobile for gaming, ecommerce and lead generation advertisers.
-        Work directly with clients to create and customize strategies for user acquisition, campaign strategy and best practices.
-        Monitor campaigns, make and communicate adjustments needed to maximize performance on a CPA or revenue optimization basis.
-        Build and maintain relationship with clients; also train self-service clients to take Facebook efforts in-house. Day to day communications for campaign and software questions, needs and issues.

Nanigans

Senior Campaign Manager

As the Marketing Manager I managed paid social media and affiliate channels.
-         Grew social media budgets from $20k to $500k+ monthly.
-         Create and maintain social marketing efforts through Facebook and Linkedin using various paid ad options. Use Kenshoo Social for workflow and optimization efforts.
-         Optimize and test social ads from break even to 25% margin via Facebook and 45% via Linkedin.
-         Establish new advertising opportunities with Facebook and Linkedin, such as FBX.
-         Grew education affiliate channel from nothing to $400k monthly revenue.

Kurt Kawai