Columbia Business School

Columbia University

Groton School

Senior Strategist, Commercial Strategy at Fahrenheit 212 + frog

Growth strategist and innovation consultant helping businesses unlock their next chapter of profitable growth through new products, services, and business models. 

Engagements feature mixed quantitative and qualitative research methods to uncover consumer and commercial insights, new product and service generation, and cross functional management across internal and client teams.  As a commercial strategist, I lead market sizing, quant survey creation and analysis, and business impact modeling throughout engagements.   

Key client sectors include financial services, consumer retail, legal tech, renewable energy, CPG, and telecom, among others.

frog

Commercial Strategy 

SB Projects is a diversified entertainment and media company at the intersection of music, film, television, technology, brands, culture and social good.  SB Projects boasts an elite roster of the top pop culture icons under its management, record label, and publishing companies that include Justin Bieber, Ariana Grande, Kanye West, Zac Brown Band, Carly Rae Jepsen, Dan + Shay, Tori Kelly, Martin Garrix, Karlie Kloss and more.

The Consumer Ventures team leverages SB Projects' world class talent into stand-alone brands and commercial opportunities through a blend of incubation, venture, and partnerships.

SB Projects, LLC

MBA Associate, Consumer Ventures

MBA Candidate

Founded in 2015 and spearheaded by Co-CEOs Ben Silverman and Howard T. Owens, Los Angeles-based Propagate develops, produces and distributes programming built upon great stories spanning all genres, including premium scripted series, longform, unscripted and formats, to broadcast, cable, digital and emerging platforms worldwide.

The Business Development team manages corporate content partnerships and consulting deliverables for clients across a wide range of content and format strategies and scopes.

Propagate Content

MBA Intern, Business Development

Based in London, Orlebar Brown was founded by Adam Brown and launched in March 2007 as a tailored approach to men’s swim shorts. OB Classic swim shorts remain the original and best ‘short you can swim in’, offering something you can wear on the beach or by the pool, yet smart enough to wear to lunch or for a drink. Orlebar Brown has grown into a global brand with an ever-increasing number of international stores, an enviable list of stockists and a burgeoning expansion into ready-to-wear. Orlebar Brown was acquired by the Chanel Group in 2018.  

The Sales Manager role was the first domestic hire in the US office, tasked with accelerating the brand's growth through new and existing partnerships with luxury retailers throughout the territory. These commercial relationships across e-commerce, brick and mortar, and DTC shopping services grew the brand's presence from 50 to 200+ points of distribution, including the opening of multiple branded shop in shops across department store and specialty retail.

Alexander Howard