DeeDee Gordon is a renowned expert in macro trends, consumer behavior, and disruptive innovation. With over two decades of experience, she has worked with esteemed clients like Disney, Nike, PepsiCo, and Porsche. DeeDee's process for identifying trends is unparalleled, as she separates signal from noise and visualizes future scenarios, which provides inputs for opportunity framing and concept development. Her initiatives, like The L Report and Look-Look, have been recognized as academic case studies. DeeDee's latest venture, The Gordon Co, is a revolutionary approach to the full-service agency model that prioritizes strategic clarity and future vision, with a lean, dedicated, multitalented team. Her work has been featured in several articles, textbooks, and case studies, and she has also been interviewed by a range of media outlets like the New Yorker, Fast Company, and PBS Frontline.