DAIICT

Carnegie Mellon University

Product Designer + Design Strategist

San Francisco, California, United States

QuickBooks Payment and Capital

Solving the cashflow problem for the SMB and also helping build the best business bank for them

Intuit

Product Design Lead

- Lead designer working on  Experimentation Platform building frameworks for robust experimentation
-  Worked on understanding the cross team workflows to identify needs and inform which
direction product should invest in.
-  Defined a framework for conflict management while setting up tests to avoid dilution of test
effects thereby enabling stronger findings which can be production-ized
-  Focussed on Quasi Testing as well as A/B testing

Netflix

Senior Product Designer

- Lead designer working on portfolio of products and tools to enable sellers to expand,
list and price their products in multiple marketplaces effectively($6bn+ GMS).
-  Key initiatives include a tool for sellers to quickly replicate their listings across
multiple marketplaces, pricing rules that enable sellers to manage their pricing
effectively and enabling sellers to learn and launch in a new marketplaces
-  Owner for defining seller experience and vision for inbounding products into Amazon
warehouse.

Amazon

User Experience Designer

- Led and managed Flipkart Seller Design’s Team UX. Created and implemented seamless processes between Design, Product and Technology
-  Defined and executed com- ponent librabry and interaction patters for web and mobile
-  Lead Designer on Flipkart Seller Mobile App
-  Core Designer on Flipkart - Ping(Social Shop- ping)
-  Fostered user empathy and de ned a research process integrated with iterative design

Flipkart

Lead Designer

- Hired as the first UX Researcher • Fostered user empathy and defined a research process integrated with iterative design • Led usability research as well as in depth user research for new features and understanding user base and inculcated and executed that with design

My Groupons Redesign
-  Initiated redesign to consolidate UX for redemption of multiple channels of Groupon
-  Collaborated with customer support team to understand issues with the process
-  Concepted and wireframed multiple solutions to address the experience issues

User Personas and Customer Journey
-  Identified breakdowns in the process and prioritized feature fixes by documenting Groupon Customer Journey Map
-  Conducted digital diary studies with 47 users over a period of one week followed by in-home visits to understand how users shop locally and factors that impact their behavior
-  Analyzed user data to design user personas and suggest product recommendations - many of which are a part of multiple product team’s road map
-  Conducted brown bags and ideation workshops to create empathy for the personas

iPhone and iPad App redesign
-  Aligned define business goals as research and design goals
-  Planned and conducted iterative concept testing and multiple rounds of usability studies
-  Worked with design to execute and iterate on solutions

Groupon

User Experience Researcher[Consumer]

Worked on understanding the online communities surrounding Atlantis Resort, Bahamas to design an interaction experience that cultivates a positive environment and fosters desire over visiting and exploring the resort
-  Conducted User Research at various stages of vacation(Planning-Booking-Vacation-Post Vacation)
-  Solutioned design concepts based on findings
-  Concept tested ideas based on findings to come up with a functional prototype

Kerzner International

User Experience Lead

Evaluating the current design for navigation and designing a sign up process for the online courses offered by OLI, CMU while trying to address the usability issues with it.

Anubhuti Jain