Zack Kinslow

Philly Improv Theater (PHIT)

Product School

Rowan University

Product marketer // Passionate about platforms fueling the future of work

Brooklyn, New York, United States

- Closing the loop on creative feedback so you can get your projects DONE 🥊
- Building the collaboration & annotation layer over your work.
- Say goodbye to back-and-forth. Give it a try for free: <a href="http://punchlist.com">http://punchlist.com</a>

Punchlist

Product Marketing Director

- Developed and launched Foundr's suite of digital products into 30 high-ticket video courses with 50,000+ paid customers
- Managed an international team remotely, leading all production & development of new products
- Collaborated cross-functionally with Marketing, Community, Data Science, Content and Leadership teams to bring new products to market that solve pain points for customers
- Ran validation surveys, user research and MVP pre-sale campaigns to determine the needs of customers, in order to productize solutions and develop GTM strategies for those personas
- Grew company’s annual revenue by 10x as a direct result of two things:
new product launches, and building / optimizing automated evergreen funnels for existing products
- Spearheaded US expansion for the Australian company, opened Foundr’s NYC office, and managed business operations for the US team

Foundr Magazine

Educational Product Team Lead

- Developed and executed the startup’s SEO content marketing strategy to grow Organic traffic + increase Member signups for the on-demand wellness platform (both B2C and B2B products)
- Managed the development + launch of the new Zeel website and blog, acting as Product Manager to prioritize features and feedback from different teams, and iterating to improve the user experience
- Steadily grew Organic revenue WoW + significantly improved Google Search rankings
- Collaborated with cross-team stakeholders to augment PPC, PR, Design and B2B Sales efforts
- Authored 60+ original articles; hired and coordinated a remote freelance writer network
- Worked directly with Zeel CEO and Leadership team to develop a long-tail evergreen content strategy that differentiated us from aggressive competitors

Zeel.com

SEO Content Manager

- Developed and produced 70+ digital products (online classes) earning over 500,000+ enrollments
and 10 million minutes-watched on the EdTech platform
- Joined early stage team as employee #16 to help scale the B2C platform to 12 million students today
- Managed all content development, production logistics and launch of multiple classes simultaneously (always juggling 4-6 projects at various stages of the life cycle)
- Consistently launched 1 new online class every Tuesday for over a year, working with Marketing and Community teams + external stakeholders (Instructors & Partner channels) to drive Referral signups
- Managed project scope, budget, development, production and distribution for branded content with top-tier external Partners including Twitter, MailChimp, Kickstarter, Wacom, and Getty Images
- Produced Skillshare’s most successful Facebook video of all time (49 million views) which inspired a new framework for the brand’s social marketing

Skillshare

Content Manager

- Led membership, social media / digital strategy, and event production for ADC Global and its 6 sub-brands, including Portfolio Night™ (the world's largest advertising recruitment event), ADC Young Guns (the "30 under 30" for design), the 50/50 Initiative (ADC's gender equality program), and the Tomorrow Awards (celebrating the future of creative technology)
-  Supervised 3 direct reports (designer, event producer, membership coordinator)
-  Increased membership revenue by 25% YOY; reduced member churn
-  Produced award-winning company rebrand with Sid Lee, Webby-nominated site redesign with Franklyn Studio, and ADC’s official iPad app and Graphis Gold-winning iPad case

The Art Directors Club (ADC Global)

Director of Community

- Managed the nonprofit organization's content, digital, print, and event production
- Produced videos on-site for in-house video team, creating sharable content with key influencers
- Created and executed ADC's social media strategy, growing the community by 10x to 350,000+
-  Managed all vendor relationships, negotiated $200,000 worth of in-kind donations, and contributed to the development of $400,000 in paid sponsorships
- Collaborated with the whole team to produce the world's first 3-day "ADC Festival of Craft" in Miami Beach (formerly a one-day annual awards show in NYC)

Creative Production Manager

- Was hired by the new Executive Director to help revitalize the 95-year-old nonprofit organization
- Produced, merchandised and hosted all community events and exhibitions
- Developed and managed new sponsorships to make the club's events profitable
- Traveled around the US writing content to drive traffic to "the new ADC," increase membership, and help member agencies attract creative job seekers through inbound recruitment

Creative Producer

- Wrote award-winning copy and ad campaigns for national tourism and gaming brands including: MGM Resorts International, Pocono Mountains Visitors Bureau, Westfield Group, FireKeepers Casino, Battleship New Jersey, Philadelphia Zoo
- Became the youngest person in the company to travel for client presentations and TV ad shoots
- Incorporated social media strategy into the agency's capabilities and helped build out a Facebook app development studio, which now influences the majority of the company’s service offering
- Mentored Jr. Copywriter and 4 interns

Masterminds

Copywriter

- Assisted with PR and event planning for Philadelphia’s largest digital marketing agency
- Presented social media strategy to agency’s management team in the early days of Twitter and Facebook marketing