Rebeca Raspa is a highly experienced digital marketing professional with a decade of experience in both B2C and B2B settings, working on both the client and agency sides of the industry. She possesses a wealth of knowledge in areas such as inbound strategy and marketing automation, programmatic display and video ads, search engine optimization (SEO), web testing, email marketing, building and leading successful performance marketing teams, and developing integrated social strategies. She has a strong technical background and can analyze statistical data, dashboards, and analytics. Rebeca is also adept at creating and implementing processes to scale marketing operations, and she excels at training and mentoring junior staff. Rebeca holds several degrees, studying media planning, communication and media studies, business administration, and a certificate in São Paulo. She has worked for several organizations in the past, including OrotonGroup, McCorkell & Associates, Grupo PubliVídeo, Africa, AlmapBBDO, and WMcCann.