Hamilton College

VP, Digital Product Management at Credit One Bank  -  Entrepreneur  -  Investor

Las Vegas, Nevada, United States

Credit One Bank

Vice President, Digital Product Management

Built a new business unit to expand Sterling’s total addressable market.

Led a cross-functional team in the research and development of next-generation screening and identity solutions to enable faster, smarter and safer hiring decisions.

Achievements:

-  Identified and sized isolated market segment to anchor investment thesis and define product roadmap.
-  Conceptualized, launched, pivoted and scaled SterlingNOW – the industry’s first on-demand, self-service background check for small businesses and franchises – growing to 9K customers, $2MM+ in annual revenue and $350+ in CLTV.
-  Secured and managed over 36 partnerships with franchises and professional employer organizations to drive acquisition – including Chick-fil-A, AAA, Paycor, Sylvan and Texas Instruments.
-  Optimized funnel post-MVP doubling signup and order conversion rates.
-  Expanded feature set to include post-hire services to create customer lock-in and
establish subscription revenue streams (e.g. new hire onboarding, monitoring).
-  Orchestrated client migration from two legacy platforms to SterlingNOW to
maximize base retention and minimize compliance risk.
-  Automated the mid-market account creation, configuration and onboarding
process resulting in reduced account setup time (from weeks to days), faster time-to-revenue and increased sales velocity.

SterlingNOW provides unprecedented access to high-quality, enterprise-grade screening services for an affordable price - completely on-demand. Awarded "Best Self-Service Background Check of 2020" by <a href="http://Business.com">Business.com</a>.

Sterling — a leading provider of background and identity services—provides a foundation of trust and safety that spans across industries, professions and borders. Our technology-powered services help organizations create great environments for their workers, partners and customers. Sterling has 20 offices in nine countries and conducts more than 100 million searches annually.

Sterling

Head of Product - Small & Midsize Business

Innovative startup focused on making personalized financial advice more accessible to everyday people by creating a smart, digital, low-cost alternative to traditional financial advisors.

A “TurboTax” for financial planning providing users with personalized step-by-step recommendations to achieve financial security and build long term wealth. (<a href="http://hellostratus.com">hellostratus.com</a>)

-  People: Assembled full time, cross-functional team of six paid mostly on equity. Includes 1 PM, 2 engineers, 1 designer, 1 partnerships director and 1 BA.
-  Product: Conceptualized, built and launched the most comprehensive, robust and intuitive financial planning and monitoring solution available in market today. Unlike traditional single-service apps, Stratus empowers users to make and track all financial decisions in one platform through 1) step-by-step guidance, 2) cross-goal coordination, 3) real-time course correction, and 4) hyper-personalized recommendations.
-  Partnerships: Secured 16 industry-leading acquisition partners – including Webpals, The College Investor, Well Kept Wallet and The Association of Latino Professionals for America – and 110 affiliate partnerships.
-  Traction: Grew user base to 500+ in under 3 months. 20-60 new signups/week. 30% of target users returning. 46% spending > 10 minutes per session.
-  Finance: Raised $500k of capital from co-founders, partners, angels and institutional investors.
-  Analytics: Architected robust instrumentation to capture and store point-in-time user and transaction-level data in PostgreSQL data warehouse to enable deep segmentation and guide business decisions.
-  Research: Conducted 100+ qualitative interviews with millennials. Defined mutually-exclusive, needs-based personas. Sized market opportunity with each. Culminated in target user selection.
-  Vision / Strategy: Stratus to consolidate fragmented landscape and cut across banks acting as integration layer.

Stratus Intelligence

Co-Founder & CEO

Global leader for comprehensive digital customer experience delivery across all channels and geographies in Vistaprint’s 12+ country footprint.

Directed a full stack creative team and three dedicated agile development teams in building subscription-based digital marketing products for 16M SMBs, an anchor point to Vistaprint’s transformation from the world’s largest print company into a one-stop-shop marketing partner for the world’s smallest businesses.

Achievements:

-  Owned Vistaprint Digital subscription-based marketing product portfolio including Social Media Marketing, Local Listings, Email Marketing, etc (~$20MM annual revenue).
-  Led extensive foundational research to 1) segment SMB customer base using demographic, attitudinal/psychographic and behavioral characteristics, 2) identify latent needs, 3) size opportunities and 4) define target populations.
-  Launched Local Listings in US and EU markets driving increased revenue; effort included building Yext, Uberall, Infogroup and Localeze partnerships, designing the user experience and marketing/merchandising strategy.
-  Launched Email Marketing in partnership with Constant Contact in English locales across the globe resulting in increased signups, higher engagement, lower churn and higher NPS; effort consisted of first large-scale partner integration, legacy customer migration and package/pricing optimization.
-  Laid groundwork for new Social Media Marketing product strategy centered around specific customer lifecycle moments.
-  Oversaw the integration of <a href="http://Webs.com">Webs.com</a> into Vistaprint and launch of the Vistaprint Digital brand.
-  Successfully crafted, socialized and created alignment on long-term vision of Vistaprint as a print + digital marketing platform; strategy to leverage competitive advantages including customer base, economies of scale, big data and brand equity to win in the marketplace.

Vistaprint

Head of Digital Marketing Products

Shaped the strategy behind and buildout of the Personal Finance & Investing franchise, and advised GMs and senior executives on how to build a product-centric organization.

Products included: Best Credit Cards, Financial Advisor Finder, 529 Plan Finder, Best Banks (prototype).

Achievements:

-  Launched the Best Credit Cards product by working with key stakeholders and internal partners to develop the research agenda, testing plan, engineering roadmap and go-to-market strategy; drove an immediate >$200k/yr revenue increase.
-  Structured product management foundation to facilitate rapid product development by strengthening Analytics, User Research, Engineering and Marketing functions; developed a BI team, infused Design with a UX focus leveraging Design Thinking principles, introduced Agile engineering practices, and partnered with Marketing/PR to implement robust campaign measurement techniques.
-  Developed a strong research and testing culture focused on continuous learning, experimentation and improvement.

U.S. News & World Report

Product Manager, Personal Finance & Investing

Owned the Capital One Journey student credit card product end-to-end, including product offering, marketing, brand, acquisitions, credit policy & customer management in an effort to help college students become financially independent.

Achievements:

-  Spearheaded market research and quantitative testing to assess unmet student needs, validate new feature concepts, test novel experiences and refresh brand positioning; resulted in a refined target customer definition, the design of a new hybrid credit-debit card product, increased application volumes, and higher LTV/NPV.
-  Explored new outbound marketing channels to determine how best to reach target customers, leading to the creation of an 'on-campus' channel.

Capital One

Product Manager / Sr. Business Analyst, Marketing & Analysis, Future Spenders

Worked on the U.S. Card Spender Strategy team focused on refining Capital One’s approach to acquiring and retaining 'Heavy Spend' customers.

Achievements:

-  Expanded the credit line increase policy to boost pCLIP and rCLIP approval rates with minimal incremental risk, resulting in increased spend.
-  Analyzed Spender profiling characteristics, usage behaviors and qualitative research to identify high-value segments to go after and needs worth solving.

Business Analyst, Marketing & Analysis, Spender Underwriting

Launched a crowdfunding platform that let entrepreneurs get advice and funding from experienced advisors and investors in exchange for future revenue.

Achievements:

-  Built MVP internet-based portal
-  Grew team to eight people
-  Acquired first small business customers
-  Attracted immediate investor interest and raised seed capital

Empowrr

Founder

Selected as one of two undergraduate recruits to join the new Labs team with the goal of reimagining the way that more than 60 million people interact with their money. Helped build new innovation practice focused on applied exploration of new digital growth opportunities in emerging digital payments, social media, mobile capabilities and big data analytics.

Achievements:

-  Managed products, conducted analysis, and built rapid prototypes in a startup atmosphere to drive digital disruption in finance.
-  Leveraged analytics to guide material product decisions by defining intent, identifying target populations, determining solicitation strategies, and conducting tests.
-  Assisted in developing an MVP eGift card mobile application and running a customer-facing pilot to measure impact on rewards liability account & customer engagement; ultimately evolved into the Capital One Mobile Wallet.
-  Shaped the Lab’s overarching analytics strategy by co-creating lean analytics and integrating it into the product development cycle to discover key insights faster.
-  Interviewed customers to identify pain points, validate hypotheses, and inform
product iterations and pivots.
-  Acted as enterprise change agent by working with senior leadership to push status quo from an 'analytics-first' to 'human-centered' culture.

Associate Product Manager, Capital One Labs

Partnered with senior managers to improve risk management function for long-tail customers.

Achievements:

-  Strengthened analysis muscle and knowledge of enterprise processes by analyzing the performance of the judgemental decisioning application falsification queue, focused primarily on the risk splitting effectiveness of manual initial credit line assignments relative to model-based line assignments.
-  Improved risk model by recommending incremental changes to fraud triggers from insights gathered to more effectively minimize risk while maximizing revenue.

Summer Business Analyst

Created turn-key customizable iPhone and web framework to aggregate and organize college information in order to eliminate the need for students to visit multiple websites.

CampusLynk Interactive LLC

Co-Founder & President

Member of team that built, marketed and formulated strategy for an education-technology consulting group created to help educators leverage technology.

Achievements:

- Helped define the 'Development & Research' exploration process through which emerging education technologies and ideas can be tested and refined.
- Assisted in the development of a social learning management system intended to reshape student-teacher interaction methods and in a mobile university route finder.
- Shaped and developed first stages of an Entrepreneur in Residence program chartered to encourage and assist with innovation in the education space.

Columbia University (Teachers College)

Business and Technology Strategy Consultant

Partnered with engineering team in designing and building an interactive, web-based system for their Laboratory for Biomechanical Studies.

Tufts University

Independent Consultant

Led team in designing, building and marketing of online student-to-student textbook exchange and rental service that automated the way students sold their textbooks and increased their net
amount made on the sale.

Featured in multiple publications including The New York Times.

GetMyTextbooks

Led complex system transition from existing organization and management product to NetSuite - project was completed on time and received high marks from user base.

Designed and built an interactive website, web store, and customer center showcasing FRC products to significantly cut administrative costs through process automation.

Financial Research Corporation (acquired by Strategic Insight)

Built web-based photography marketplace for student photographers to post and sell professional pictures from college events.

Achievements:

- Rapidly scaled to over 10 college campuses
- Built website that displayed photos for students and other prospective clients to view and purchase (each photographer had his/her own gallery)
- Structured partnerships with third-party companies to support photo printing, customer billing, and overall backend fulfillment

The College Camera

Led a profitable disc jockey and video business with multiple employees driven by service quality and customer satisfaction.

Achievements:

-  Named a Future Leader by the MetroWest Newspaper Company while in high school.
-  Bookings of 35-40 events per year.
-  Video creation for big-name clients such as 4H; videos displayed in high-visibility placements including the Fenway Park Jumbotron.

Jason Mariasis

Jason Mariasis