Tracey Orpaz

Tracey Orpaz is a solutions-oriented leader with extensive experience in Media Strategy & Planning and Brand Management.

She has a proven track record of developing data-driven omnichannel strategies and Digital activations across the consumer journey, specializing in CPG and excelling in Retail, Finance, Telecom, Technology, Beauty, and Entertainment sectors.

Tracey excels in forging collaborative cross-functional partnerships to bring holistic media plans to life and has managed $100MM+ media budgets.

She is passionate about driving innovation, creating seamless consumer experiences, and exceeding brand growth goals. Tracey values a can-do attitude and thrives in navigating constant change.

Having worked with blue-chip companies such as Procter & Gamble, Coca-Cola, American Express, and others, Tracey has focused on strategy development for high-profile national & local programs to performance-based acquisition models in the evolving media landscape.

Her notable achievements include receiving an MVP Award from P&G clients and an Effie Award for Multi-brand Shopper Solution with an agency partner. She was also recognized as Elite Finalists for Working Smarter and Innovation on projects with P&G, Coca-Cola, and Schick.

Tracey Orpaz holds a Bachelor of Science in Marketing from The Smeal College of Business at The Pennsylvania State University, where she was on the Dean's List and a member of Phi Eta Sigma National Honor Society.

Her professional journey includes roles as CPG Strategy Director at Ogury, Group Account Director at OMD USA, Integrated Media SVP at 360i, Senior Partner at Wavemaker, VP at Spark Foundry, and various positions at Mindshare and OMD USA.

Tracey's experience spans from Media Supervisor to Strategy Director roles, showcasing her versatility and expertise in brand strategy and media planning.

She is a well-rounded professional known for her strategic acumen, collaborative approach, and ability to drive brand growth through innovative and data-driven solutions.