Baruch College

Brooklyn Technical High School

Hunter College

Growth Marketing Manager at Rent The Runway

Brooklyn, New York, United States

Rent The Runway

Growth Marketing Manager

Walmart eCommerce

Associate Manager, Paid Search

Jet.com

SapientRazorfish

Senior Search Manager

Search Manager

Search Coordinator

Associate Search Coordinator Intern

- Analyzed commercial schedules that have aired, resolved discrepancies through billing and approved invoices for payment• Assisted in coordinating national commercial schedules and maintained market list for client, General Mills• Acted as a liaison between media buyers, network sales representatives, resources and traffic department

ZenithOptimedia Group I The ROI Agency / ZenithGPE

Assistant Media Buyer Intern

- Gathered and analyzed competitive media data for Unilever account, Dove deodorant, to provide key insights to help develop advertising and media strategies• Processed and treated data using data visualization tools such as Omniscope and Excel (pivot tables and media mix analysis)• Created national competitive spending reports using syndicated research tools such as Kantar Media,ComScore and AdGooRoo

Mindshare

Data and Analytics Intern

- Monitored and analyzed performance through campaign dashboards, compiled quantitative and qualitative insight, and created KPI reports for clients• Assisted with data quality analysis, building dashboards and benchmarking client campaigns• Brainstormed in creative working session and assisted in creating copy decks and IA for clients’ mobile applications• Tracked and reported metrics of email marketing campaigns using email marketing tool, MyEmma• QA tested mobile applications, banner ads and landing pages for clients

AgencyRx

Analytics Intern

- Managed the Healthy High-Rises account and led a team of 3 to develop a social media marketing plan for the American Cancer Society's Healthy High-Rises initiative• Brainstormed and developed treatments for a PSA for the American Cancer Society's Healthy High-Rises initiative• Consulted various clients such as Executives on Campus, The Ticker and CommPro Biz through graphic design, copy-writing and strategic plans

Park Bench Marketing Group

Team Coordinator

- Assisted in SEO and SEM projects including keywords research, SERP competitor analysis, backlink inspection, A/B testing and creating content for landing pages, title tags and alt tags• Monitored and tracked performance of campaigns on Google AdWords and Bing Ads; updated ad groups of multiple campaigns and wrote ad copy• Created social media schedule for Google+ and drafted blog posts that included top quality keywords• Assisted Sales team with Yelp Partnership project by researching and comparing merchants between competitors and <a href="http://delivery.com">delivery.com</a>

delivery.com

Digital Marketing Intern

- Developed social media feeds for new product launches and branding purposes• Performed administrative duties and assist in managing and updating Facebook and Twitter• Researched and generated leads for the expansion of the company• Designed fliers for Popbar's mechants

POPBAR

Marketing and Business Development Intern

- Maintained and strengthened relationships with publishers; created and managed display ads• Assisted new clients to gain access and understand the user interface of the ad network's platform• Complied client data and performed administrative duties including managing and updating sales database• Observed team meetings to learn more about the online advertising industry

Kenneth Chong