David Scowcroft is a skilled quantitative research specialist with extensive experience in the pharmaceutical sector. He has held various roles in the supplier and client-side, including marketing sciences, business development, account management, project management, and team management. David is committed to delivering results and ensuring that his team can achieve their goals. He is also a firm believer in objective truth and the importance of institutional feedback. David's academic background includes studying Econometrics and Game Theory at Queen's University, where he pursued a PhD (ABD), a Master's degree in Economics, and a Bachelor's degree (Hon) in Economics from the University of Calgary.

Throughout his career, David has worked with several organizations such as Ipsos Health, In-Sync, Lieberman Research Worldwide, sanofi-aventis, Research International, and Ipsos Reid. His expertise includes segmentation, choice modeling, strategic messaging and positioning optimization, brand equity, and chart audit analytics. He specializes in making market research actionable, and he believes that it begins with understanding the business decisions that research should inform.